Regional Digital Marketing Manager
inDrive
Marketing & Communications
Limassol, Cyprus
Posted on Dec 31, 2024
Regional Digital Marketing Manager
Cyprus, Limassol
- Hybrid
- Full-time
- Principal
We are looking for a Regional Digital Marketing Manager.
You'll be responsible for developing and leading driver acquisition strategies, launching and managing ad campaigns, and optimizing performance through data-driven tests. This role offers a chance to work with regional challenges, generate creative ideas, and collaborate with agencies and partners.
Responsibilities
- Create and lead overall drivers acquisition Strategy
- Generate hypotheses and launch tests based on regional challenges and pain points
- Launch and manage advertising campaigns on Google Ads, Facebook, and TikTok
- Launch mobile and web campaigns
- If needed compile and present performance reports to the stakeholders, highlighting key metrics and insights
- Analyze creatives and generate Ideas
- Coordinate with agencies or the partners department
- Provide clear briefs and assess the outcomes of purchased media
Qualifications
- Knowledge of attribution on advertising platforms and MMP/GA for both web and app, distinguishing between new and returning users in the context of new data privacy policies
- Experience with advertising platforms (Google, Facebook, TikTok, Moloco, etc.)
- Ability to analyze data in formats like LTV, Activity, Cohort, etc., using tools like Appsflyer, Tableau, GA, Google Spreadsheets, and more Experience working with iOS post version 14.5
- Understanding of concepts such as incrementality, retargeting, user segmentation, and how to work with them
- Ability to set up and analyze A/B tests
- Basic knowledge of ASO is a plus
- The knowledge of the English language at a B2 level
Conditions & Benefits
- Health insurance with oncology coverage and life insurance included
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
- Fitness club membership discount