Regional Digital Marketing Manager

inDrive

inDrive

Marketing & Communications
Limassol, Cyprus · Kazakhstan
Posted on Dec 4, 2024

Regional Digital Marketing Manager

Cyprus, Limassol · Kazakhstan · Georgia

  • Hybrid
  • Full-time
  • Senior

We are looking for a Regional Digital Marketing Manager.

You'll be responsible for developing and leading acquisition strategies, launching and managing ad campaigns, and optimizing performance through data-driven tests. This role offers a chance to work with regional challenges, generate creative ideas, and collaborate with agencies and partners.

Responsibilities

  • Creating an overall user acquisition strategy
  • Media planning for digital channels within the budget to achieve optimal results
  • Real time budget and KPI adjustments based on current performance, inputs from GTM, BDM, the Digital team, market conditions, etc.
  • Meeting digital targets for the region: NU Paid, CAC Paid / CPR
  • Generating hypotheses and launching tests based on regional challenges and pain points
  • Testing new traffic sources
  • Acting as the entry point for marketing and business regarding ASO, SEM, and SEO
  • Aggregating and identifying insights from creative materials
  • Developing briefs and requirements for new creative assets
  • Communicating with the GTM team and the business, preparing reports and presentations
  • Conducting market and competitor analysis
  • Setting tasks for analysis.

Qualifications

  • Knowledge of attribution on advertising platforms and MMP/GA for both web and app, distinguishing between new and returning users in the context of new data privacy policies
  • Experience with advertising platforms (Google, Facebook, TikTok, Moloco, etc.)
  • Ability to analyze data in formats like LTV, Activity, Cohort, etc., using tools like Appsflyer, Tableau, GA, Google Spreadsheets, and more
  • Experience working with iOS post version 14.5
  • Understanding of concepts such as incrementality, retargeting, user segmentation, and how to work with them
  • Ability to set up and analyze A/B tests Basic knowledge of ASO is a plus
  • The knowledge of the English language at a B2 level

Conditions & Benefits

  • Health insurance with oncology coverage and life insurance included
  • Hybrid work mode and flexible schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Diverse internal training programs
  • Partially or fully paid additional training courses
  • All necessary work equipment
  • Fitness club membership discount