Regional Digital Marketing Manager
inDrive
Marketing & Communications
Limassol, Cyprus · Kazakhstan
Posted on Dec 4, 2024
Regional Digital Marketing Manager
Cyprus, Limassol · Kazakhstan · Georgia
- Hybrid
- Full-time
- Senior
We are looking for a Regional Digital Marketing Manager.
You'll be responsible for developing and leading acquisition strategies, launching and managing ad campaigns, and optimizing performance through data-driven tests. This role offers a chance to work with regional challenges, generate creative ideas, and collaborate with agencies and partners.
Responsibilities
- Creating an overall user acquisition strategy
- Media planning for digital channels within the budget to achieve optimal results
- Real time budget and KPI adjustments based on current performance, inputs from GTM, BDM, the Digital team, market conditions, etc.
- Meeting digital targets for the region: NU Paid, CAC Paid / CPR
- Generating hypotheses and launching tests based on regional challenges and pain points
- Testing new traffic sources
- Acting as the entry point for marketing and business regarding ASO, SEM, and SEO
- Aggregating and identifying insights from creative materials
- Developing briefs and requirements for new creative assets
- Communicating with the GTM team and the business, preparing reports and presentations
- Conducting market and competitor analysis
- Setting tasks for analysis.
Qualifications
- Knowledge of attribution on advertising platforms and MMP/GA for both web and app, distinguishing between new and returning users in the context of new data privacy policies
- Experience with advertising platforms (Google, Facebook, TikTok, Moloco, etc.)
- Ability to analyze data in formats like LTV, Activity, Cohort, etc., using tools like Appsflyer, Tableau, GA, Google Spreadsheets, and more
- Experience working with iOS post version 14.5
- Understanding of concepts such as incrementality, retargeting, user segmentation, and how to work with them
- Ability to set up and analyze A/B tests Basic knowledge of ASO is a plus
- The knowledge of the English language at a B2 level
Conditions & Benefits
- Health insurance with oncology coverage and life insurance included
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
- Fitness club membership discount