Senior Marketing Manager SuperApp
inDrive
Marketing & Communications
Limassol, Cyprus
Posted on Dec 4, 2024
SA Marketing Manager
Cyprus, Limassol
- Hybrid
- Full-time
- Middle
We are seeking a skilled Marketing Specialist to develop and implement strategies that enhance awareness and cross-vertical engagement within the inDrive ecosystem. The role involves optimizing user experiences, managing end-to-end marketing campaigns, and creating a unified communication plan to promote SuperApp products globally.
Responsibilities
- Develop and execute marketing strategies aimed at increasing awareness of all Services with inDrive ecosystem and cross-vertical usage
- Collaborate with product teams to review and upgrade cross-vertical UX for inDrive users by building additional communication channels, entry points, etc.
- Analyze customer acquisition funnels, optimize marketing acquisition budget by using cross-vertical acquisition mechanics in digital and media marketing
- Build SuperApp brand communication matrix
- Build cross-vertical communication content plan and enable all verticals with communication politics to inform / promote their products across the users
- Manage the end-to-end marketing lifecycle, from concept to execution, ensuring alignment with business goals and KPIs
- Lead market research efforts to build cross-vertical CJM and other insights
Qualifications
- Marketing Experience: Proven track record of successful product marketing initiatives, marketing campaign launches, cross-sell and upsell use cases within ecosystems
- Global Reach: Experience executing marketing campaigns across different regions, with an understanding of diverse market needs and dynamics.
- Digital Marketing Expertise: Strong understanding of digital marketing tactics, including SEO, SEM, email, content marketing, and social media.
- Analytical mindset: Strong analytical skills and the ability to make data-driven decisions to optimize campaign performance.
- Marketing Tools & Platforms: Experience with marketing automation tools, CRM systems, and analytics platforms.
- Communication Skills: Excellent communication and project management skills to drive cross-vertical initiatives and launches.
- Globality: Ability to work independently and as part of a global team in a fast-paced environment.
Conditions & Benefits
- Health insurance with oncology coverage and life insurance included
- Hybrid work mode and flexile schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully payed additional training courses
- All necessary work equipment
- Fitness club membership discount