Senior Marketing Analyst
inDrive
Marketing & Communications, IT
Limassol, Cyprus · Kazakhstan
Posted on Dec 4, 2024
Senior Marketing Analyst
Cyprus, Limassol · Kazakhstan · Georgia
- Hybrid
- Full-time
- Senior
We are seeking a Senior Marketing Analyst to evaluate marketing campaign performance and optimize ROI. Your responsibilities will include analyzing user behavior, building and maintaining dashboards and reports, and collaborating with marketing, sales, and product teams. You will also develop forecasting models, track key performance indicators, and introduce innovative tools to improve analytical processes and efficiency.
Responsibilities
- Select and analyze marketing metrics to identify growth opportunities and areas for improvement.
- Assess potential profit and impact of new product features or projects.
- Conduct A/B testing, including experiment design and result interpretation.
- Provide recommendations to enhance product usability and user experience.
- Collaborate with data teams to optimize data flows, ensure quality, and create product data marts.
Qualifications
- 3+ years in marketing analytics or related fields. Strong analytical and critical thinking skills, with a focus on actionable insights.
- Proficiency in SQL, Python, and BI tools (e.g., Tableau, Power BI).
- Experience with digital marketing tools (e.g., Google Analytics, AppsFlyer).
- Knowledge of A/B testing, statistical modeling, and predictive analysis.
Conditions & Benefits
- Stable salary, official employment.
- Health insurance.
- Hybrid work mode and flexible schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling services including psychological, financial, and legal support.
- Discount club membership.
- Diverse internal training programs.
- Partially or fully payed additional training courses.
- All necessary work equipment.