Media Analyst
inDrive
Marketing & Communications, IT
Almaty, Kazakhstan · Georgia, USA
Posted on Oct 22, 2024
Media Analyst
, Almaty
The Corporate Communications Team is in search of an experienced Media Analyst!
Responsibilities
- Create and maintain a list of tier-1 media outlets in key markets alongside regional teams
- Collaborate with regional teams to identify market participants and sentiment
- Conduct comparative analysis monthly
- Provide monthly snapshots that include mentions, sentiment, top media, headlines
- Conduct qualitative and quantitative analysis using tools like MuckRack, ChatGPT, and others
- Review and filter non-relevant mentions from media reports to ensure accuracy in analysis
- Supply not only figures but also key takeaways from the data
- Analyze sentiment, tone, and effectiveness of media exposure
- Prepare executive summaries with key insights and suggested steps for improving media strategy
- Prepare ad-hoc reports for various streams as needed
- Define and recommend appropriate tools for media analysis in key regions (LATAM, APAC, EMEA)
- Suggest and track key performance indicators (KPIs) to measure the effectiveness of PR efforts
Qualifications
- Strong English (B1+), working knowledge of Spanish will be an advantage
- Proven experience in media analysis or a related field (communications, advertising)
- Understanding of media landscapes
- Proficiency in using media analysis tools like MuckRack, Meltwater, YouScan or similar
- Analytical mindset with the ability to balance both qualitative and quantitative insights
- Excellent communication skills, especially in summarizing complex data into actionable insights
- Ability to work collaboratively across regions and teams
- Detail-oriented with a strong sense of responsibility and ownership
Conditions & Benefits
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment