Media Analyst

inDrive

inDrive

Marketing & Communications, IT
Almaty, Kazakhstan · Georgia, USA
Posted on Oct 22, 2024

Media Analyst

, Almaty

The Corporate Communications Team is in search of an experienced Media Analyst!

Responsibilities

  • Create and maintain a list of tier-1 media outlets in key markets alongside regional teams
  • Collaborate with regional teams to identify market participants and sentiment
  • Conduct comparative analysis monthly
  • Provide monthly snapshots that include mentions, sentiment, top media, headlines
  • Conduct qualitative and quantitative analysis using tools like MuckRack, ChatGPT, and others
  • Review and filter non-relevant mentions from media reports to ensure accuracy in analysis
  • Supply not only figures but also key takeaways from the data
  • Analyze sentiment, tone, and effectiveness of media exposure
  • Prepare executive summaries with key insights and suggested steps for improving media strategy
  • Prepare ad-hoc reports for various streams as needed
  • Define and recommend appropriate tools for media analysis in key regions (LATAM, APAC, EMEA)
  • Suggest and track key performance indicators (KPIs) to measure the effectiveness of PR efforts

Qualifications

  • Strong English (B1+), working knowledge of Spanish will be an advantage
  • Proven experience in media analysis or a related field (communications, advertising)
  • Understanding of media landscapes
  • Proficiency in using media analysis tools like MuckRack, Meltwater, YouScan or similar
  • Analytical mindset with the ability to balance both qualitative and quantitative insights
  • Excellent communication skills, especially in summarizing complex data into actionable insights
  • Ability to work collaboratively across regions and teams
  • Detail-oriented with a strong sense of responsibility and ownership

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexible schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully paid additional training courses
  • All necessary work equipment