Senior Marketing Specialist
inDrive
Senior Marketing Specialist
Kazakhstan, Almaty · Kazakhstan
- Hybrid
- Full-time
- Senior
Join us in shaping the future of the young generation of social leaders with the Beginit by inDrive. Beginit, a non-profit initiative by inDrive, is dedicated to empowering children from remote regions by providing access to quality, innovative education. The project aims to foster social leadership and community engagement among young people. The new endeavor of the Beginit Project is an initiative for school teachers as agents of positive change in anti-violence movement.
Role Overview:
We are seeking an experienced dynamic marketer to lead the promotion and positioning of the Beginit program worldwide. You will manage all aspects of marketing and content creation, from strategy to execution, ensuring Beginit reaches and empowers kids and teachers worldwide. If you have a background in promotion of education projects and a drive to make a difference, this is your opportunity to elevate this international project to new heights.
Responsibilities
- strategy development and brand management: conduct market research, develop and implement comprehensive data-driven marketing strategies to achieve the project’s goal – to build a consistent Beginit brand and a compelling media narrative through the most effective channels, to define target audiences and engage with them
- campaign management: plan and execute marketing campaigns through different channels together with the sustainability marketing team and external contractors: paid ads, social media, influencer marketing, email marketing, traditional and new media
- budgeting: develop and manage the communications budget, ensuring cost-effective use of resources
- stakeholders’ engagement: communicate effectively and timely with key stakeholders of the project - educational community, audience, partners
- media relations and influencer marketing: engage with top and most relevant media, strategic partners, opinion leaders, and communities in the regions (securing various media placements: interviews, articles, etc.) and maintain coherent communication with them; prepare and distribute press releases, media kits, and other publicity materials
- content management: set the communications goals and oversee the effectiveness of the content (video, texts) created for various channels and platforms (webpage, social media, newsletters, press releases)
- crisis communication: develop and execute communication plans to manage and mitigate issues that may affect the project’s reputation
- measurement and analytics: track and measure the effectiveness of communication strategies and campaigns
- coordination with the inDrive team: coordination of strategy and resources with inDrive’s marketing and PR teams to ensure cohesive and integrated communication efforts
Qualifications
- Minimum 3 years of proven working experience in marketing;
- Deep understanding of the educational landscape and the social leadership movement and projects for kids and teachers;
- Experience in managing international marketing campaigns and understanding cultural nuances across different regions;
- Experience in working with contractors;
- Experience in international projects;
- Strong project management skills, being capable of handling multiple tasks in a fast-paced and changing environment;
- Strategic thinking with a solutions-focused approach, readiness to make independent decisions;
- Collaborative team player comfortable working in cross-functional teams;
- Strong cultural communication skills, ability to adapt to various contexts;
- Excellent written and verbal English skills, some knowledge of local languages in Central Asia, Pakistan, Nigeria would be great;
- Alignment with the project's values.
Conditions & Benefits
- Stable salary
- Official employment
- Health insurance
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment