Product Marketing Manager
inDrive
Marketing & Communications, Product
Almaty, Kazakhstan · Georgia
Posted on Sep 16, 2024
Product Marketing Manager
Kazakhstan, Almaty · Cyprus · Georgia
- Hybrid
- Full-time
- Senior
We are on the lookout for a dynamic Product Marketing Manager to lead the charge in developing cutting-edge communication strategies for our inDrive Money project!
Our project is poised to transform the lives of the underserved with a range of financial products, including loans, credit cards, insurances, and investments. After successfully launching cash loans and credit cards in Mexico in 2023, we're ready to scale these offerings and conquer new markets in Latin America.
Responsibilities
- Configure and manage user communication across multiple channels (embedded experience, push, in-app, email, etc.).
- Collaborate seamlessly with cross-functional teams to maintain a consistent marketing strategy in direct communication channels.
- Identify growth points for process automation, optimizing communication efficiency.
- Take ownership of product marketing projects, ensuring flawless execution from concept to completion within specified timelines.
- Analyze the user funnel to pinpoint bottlenecks and areas for improvement, focusing on enhancing conversions at each stage.
- Conduct regular data analytics, including hypotheses, A/B tests, and campaign effectiveness assessments.
- Report on product-specific metrics and communication performance.
- Test and implement new mechanics and content.
- Dive into the user database to unearth insights and identify growth opportunities.
Qualifications
- 3+ years of relevant experience, preferably within the fintech industry.
- Proven expertise in Product Marketing, CRM, Email, and Direct Marketing.
-
Strong analytical skills with the ability to interpret data and drive data-informed
decisions.
- Experience working with large user databases.
- Proficiency in generating reports and visualizing data.
- Familiarity with constructing and analyzing product funnels.
- Ability to design sequences of triggered communications.
- Excellent command of English.
-
Bonus points for experience with products in Latin American countries, Python or
SQL.
Conditions & Benefits
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexile schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully payed additional training courses
- All necessary work equipment