Product Marketing Manager
inDrive
Marketing & Communications, Product
Almaty, Kazakhstan · Georgia
Posted on Monday, August 19, 2024
Product Marketing Manager
Kazakhstan, Almaty · Cyprus · Georgia
- Hybrid
- Full-time
- Senior
We are seeking an experienced Senior Product Marketing Manager to lead our retention initiatives and elevate our communication strategies across various channels. In this role, you will play a pivotal part in shaping and executing projects that enhance user engagement and satisfaction.
Responsibilities
- Develop and execute comprehensive user retention strategies to ensure sustained engagement with the product.
- Manage and optimize multi-channel user communication strategies, including push notifications, in-app messaging, banners, email, SMS, and other channels.
- Collaborate seamlessly with cross-functional teams to maintain a consistent communication strategy in direct communication channels.
- Implement and oversee automation processes for user communications to enhance efficiency and personalization.
- Conduct thorough data analysis and A/B testing to evaluate the effectiveness of different engagement strategies and optimize communication efforts.
- Extract actionable insights from user data to inform strategic decisions and improve overall product experience.
- Monitor and manage performance metrics related to user engagement, retention, and communication effectiveness.
- Develop and refine engagement and retention strategies using Bloomreach Engagement to enhance personalized communication and user experience.
- Dive into the user database to unearth insights and identify growth opportunities.
Qualifications
- Proven experience in product marketing and CRM, with a strong focus on user retention.
- Proficiency in multi-channel communication strategies, including push notifications, in-app messaging, email, and SMS.
- Proven expertise in Product Marketing, CRM, Email, or Direct Marketing.
- Extensive experience working with large user databases.
- Proficiency in generating reports and visualizing data.
- Ability to design sequences of triggered communications.
- Excellent command of English.
- Mandatory experience with Bloomreach Engagement.
- Bonus points for experience in ride-hailing, knowledge of SQL.
- A proactive and results-driven mindset, with a passion for improving user experience and driving product success.
Conditions & Benefits
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexile schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully payed additional training courses
- All necessary work equipment