Senior Marketing Data Analyst
inDrive
Marketing & Communications, IT, Data Science
Almaty, Kazakhstan · Georgia
Posted on Thursday, August 1, 2024
Senior Marketing Data Analyst
Kazakhstan, Almaty
- Hybrid
- Full-time
- Senior
The Passenger Acquisition team is actively seeking a talented professional to fill the role of Senior Marketing Data Analyst. This position emphasizes the critical balance between technical proficiency and strong interpersonal skills—essential for propelling business growth and fostering innovation. If you’re passionate about data-driven insights and collaborative problem-solving, we invite you to be part of our dynamic team!
Responsibilities
- Utilize large and complex datasets to derive actionable business insights and drive marketing strategies
- Develop and maintain dashboards, visualizations, and reports to track key marketing metrics
- Leverage statistical analysis techniques to identify trends, correlations, and patterns in marketing data
- Collaborate with the marketing team to design, execute, and measure A/B and multivariate tests
- Partner with cross-functional teams to understand their data needs and provide appropriate solutions
- Predict future marketing trends and consumer behavior through machine learning models and algorithms
- Communicate findings and recommendations clearly to non-technical stakeholders, influencing marketing decisions
- Ensure data accuracy, completeness, and compliance with company data governance policies
- Stay current with the latest industry trends and advancements in marketing analytics
Qualifications
- Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, or a related field
- A minimum of 5 years of experience in marketing analytics or a similar role
- Strong experience with SQL and Python (or R) for data manipulation, analysis, and modeling
- Proficiency with data visualization tools like Tableau or Power BI
- Knowledge of statistical analysis, regression modeling, machine learning, A/B testing, and data-driven decision-making
- Excellent verbal and written communication skills
- The ability to translate complex data into actionable strategies and techniques to drive marketing efforts
Conditions & Benefits
- Health insurance with oncology coverage and life insurance included.
- Hybrid work mode and flexible schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling services including psychological, financial, and legal support.
- Diverse internal training programs.
- Partially or fully paid additional training courses.
- All necessary work equipment.
- Fitness club membership discount.