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GTM Manager

inDrive

inDrive

Administration
Rio de Janeiro, RJ, Brazil
Posted on Monday, June 24, 2024

GTM Manager

Brazil, Rio de Janeiro

  • Office
  • Full-time
  • Senior

We are seeking a highly motivated GTM Project Manager based in Brazil to join our dynamic team at inDrive. As a GTM Project Manager, you will play a pivotal role in shaping our brand's presence and expanding our reach in Brazil.

Responsibilities

  • Analyze performance, media, and brand strategies on a country/city level.
  • Optimize marketing mix for maximum impact in each region.
  • Conduct Customer Journey Mapping (CJM) and Product Funnel analysis.
  • Generate hypotheses and execute tests to drive growth hacking initiatives.
  • Oversee the creation of effective and culturally relevant creatives for all marketing channels.
  • Collaborate with the social media manager to ensure cohesive and engaging content.
  • Support Regional Partnerships and New Channels:

    • Identify and nurture partnerships that align with regional objectives.
    • Explore and exploit new channels for business development.
  • Lead Regional Projects Execution:

    • Collaborate with all marketing departments and Business Development team on project execution.
    • Manage and drive marketing projects at the regional level.

Qualifications

  • At least 3 years of digital consumer marketing experience in a global company.
  • Strong data and analytical skills.
  • Upper-intermediate or higher English language proficiency.
  • Experience working with a mobile product.
  • Proven track record of effectively delivering multiple marketing projects in a fast-paced environment.

Preferred Qualifications

  • Analyze performance, media, and brand strategies on a country/city level.
  • Optimize marketing mix for maximum impact in each region.
  • Conduct Customer Journey Mapping (CJM) and Product Funnel analysis.
  • Generate hypotheses and execute tests to drive growth hacking initiatives.
  • Oversee the creation of effective and culturally relevant creatives for all marketing channels.
  • Collaborate with the social media manager to ensure cohesive and engaging content.
  • Support Regional Partnerships and New Channels:
  • Identify and nurture partnerships that align with regional objectives.
  • Explore and exploit new channels for business development.
  • Lead Regional Projects Execution
  • Collaborate with all marketing departments and Business Development teams on project execution.
  • Manage and drive marketing projects at the regional level