Senior Digital Marketing Specialist

inDrive

inDrive

Marketing & Communications
Almaty, Kazakhstan · Georgia
Posted 6+ months ago

Senior Digital Marketing Specialist

, Almaty

The Digital team is in search of an experienced Senior Digital Marketing Specialist in Almaty!

Our Digital team is responsible for promoting our ride-hailing app in global regions. You will be tasked with launching advertising campaigns, working with analytics and having the opportunity to test various tools and hypotheses. We're after A-players who aren't afraid to pitch in ideas, get involved and work for results.

Responsibilities

  • Developing and executing user acquisition strategies.
  • Managing digital advertising campaigns across various channels.
  • Monitoring and optimizing campaign performance.
  • Allocating and managing advertising budgets
  • Conducting A/B testing and experimentation.
  • Collaborating with cross-functional teams and stakeholders.
  • Conducting market research and competitive analysis.
  • Implementing conversion tracking and attribution.
  • Generating reports and providing insights.
  • Staying updated with industry trends and continuous learning.

Qualifications

  • Similar work experience from 3 year.
  • English level: B2 and above.
  • Extensive expertise in app promotion to global markets.
  • Knowledge of Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Twitter Ads, DV360, Firebase, AppsFlyer, AppAnnie.
  • The ability to work in a team and reliability.
  • Very good multitasking skills.

Conditions & Benefits

  • Stable salary, official employment.
  • Health insurance.
  • Hybrid work mode and flexile schedule.
  • Relocation package offered for candidates from other regions.
  • Access to professional counseling services including psychological, financial, and legal support.
  • Discount club membership.
  • Diverse internal training programs.
  • Partially or fully payed additional training courses.
  • All necessary work equipment.