Loyalty Program Marketing Team Leader

Program Development:

• Design, implement, and manage a comprehensive loyalty program that aligns with inDrive’s strategic goals.

Customer Engagement:

• Develop strategies to enhance customer engagement and retention through personalized experiences and monetary/non-monetary rewards.

Data Analysis:

• Analyze customer data to identify trends, preferences, and opportunities for program improvement.

Collaboration:

• Work closely with marketing, product, marketplace efficiency, and analytics teams to ensure the loyalty program is integrated with broader company initiatives.

Performance Monitoring:

• Regularly monitor and report on the performance of the loyalty program, including key metrics such as customer satisfaction, retention rates, and ROI.

Budget Management:

• Oversee the budget for the loyalty program, ensuring cost-effective use of resources.

Compliance:

• Ensure the loyalty program complies with legal and regulatory requirements.

Experience:

• Minimum of 5 years of experience in loyalty program/retention strategies management, preferably in a high-growth tech company.

Skills:

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficiency in CRM software and loyalty management systems.
• Ability to work collaboratively across departments.

Knowledge:

• In-depth understanding of customer segmentation, retention strategies, and the latest trends in loyalty programs.

Leadership:

• Proven track record of leading complex projects and managing cross-functional teams.