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Marketing & Communications Team Leader

inDrive

inDrive

Marketing & Communications
Limassol, Cyprus
Posted on Wednesday, June 5, 2024

Marketing & Communications Team Leader

, Limassol

Marketing & Communications Team Leader, you'll lead strategic communication efforts to enhance the brand's presence and engage target audiences. Responsibilities include campaign management, budgeting, stakeholder engagement, media relations, content management, event planning, crisis communication, and performance tracking. With 3+ years' experience and strong project management skills, you'll play a key role in driving success while embodying the project's values.

Responsibilities

  • Strategy Development and Brand Management: Conduct market research, develop, and implement comprehensive data-driven communication strategies to achieve the project’s goal of building a consistent Alternativa brand and a compelling media narrative through the most effective channels. Define target audiences and engage with them.
  • Campaign Management: Plan and execute marketing campaigns through different channels in collaboration with the communications team and external contractors, including paid ads, social media, influencer marketing, email marketing, and traditional and new media.
  • Budgeting: Develop and manage the communications budget, ensuring cost-effective use of resources.
  • Media Relations and Influencer Marketing: Engage with top and relevant media, strategic partners, opinion leaders, and communities in the regions to secure various media placements (interviews, articles, etc.) and maintain coherent communication. Prepare and distribute press releases, media kits, and other publicity materials.
  • Content Management: Set communication goals and oversee the effectiveness of the content (videos, texts) created for various channels and platforms (webpage, social media, newsletters, press releases).
  • Event Management: Plan and execute offline events for media and project stakeholders, such as press brunches, briefings, conferences, and cocktails.
  • Crisis Communication: Develop and execute communication plans to manage and mitigate issues that may affect the project’s reputation.
  • Measurement and Analytics: Track and measure the effectiveness of communication strategies and campaigns.
  • Team Leadership and Development: Manage the communications team by setting goals, providing guidance, support, and timely feedback. Effectively allocate resources to reach the project’s goals and hire new people if needed.

Qualifications

  • Minimum of 3 years of proven working experience in communications within the film or creative industries.
  • Experience in leading a small team (4-6 people) and working with contractors.
  • Experience in international projects.
  • Strong project management skills, capable of handling multiple tasks in a fast-paced and changing environment.
  • Strategic thinking with a solutions-focused approach, readiness to make independent decisions.
  • Collaborative team player comfortable working in cross-functional teams.
  • Strong cultural communication skills with the ability to adapt to various contexts.
  • Excellent written and verbal English skills.
  • Alignment with the project's values.

Conditions & Benefits

  • Health insurance with oncology coverage and life insurance included.
  • Hybrid work mode and flexile schedule.
  • Relocation package offered for candidates from other regions.
  • Access to professional counseling services including psychological, financial, and legal support.
  • Diverse internal training programs.
  • Partially or fully payed additional training courses.
  • All necessary work equipment.
  • Fitness club membership discount.