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Drivers Product Marketing Team Leader



Marketing & Communications, Product
Limassol, Cyprus
Posted on Thursday, May 30, 2024

Drivers Product Marketing Team Leader

, Limassol

We are seeking an experienced and motivated Drivers Product Marketing Team Leader to oversee our multi-channel communication strategy around the world. The ideal candidate will have a deep CRM Marketing expertise, with hands-on experience in managing people. You will lead a distributed team of 3 professionals.


  • Configure and manage user communication across multiple channels (embedded experience, push notifications, in-app messages, email, SMS, messengers, etc.).
  • Collaborate seamlessly with cross-functional teams to maintain a consistent content plan in direct communication channels and roll out product features with the team.
  • Identify opportunities for process automation to optimize communication efficiency.
  • Take ownership of product marketing projects, ensuring flawless execution from concept to completion within specified timelines.
  • Analyze the user funnel to pinpoint bottlenecks and areas for improvement, focusing on enhancing conversions at each stage.
  • Conduct regular data analytics, including hypothesis testing, A/B tests, and campaign effectiveness assessments.
  • Test and implement new mechanics and content.
  • Dive into the user database to unearth insights and identify growth opportunities.


  • Extensive Product/CRM Marketing Experience: Proven track record in customer relationship management, preferably with a focus on engagement and retention strategies in a high-volume, fast-paced environment using relevant CRM platforms.
  • Leadership Skills: Demonstrated ability to lead and manage a team, including hiring, training, and developing staff to achieve high performance and strategic objectives.
  • Data-Driven Decision Making: Strong analytical skills with the ability to use data to inform strategies, measure impact, and drive continuous improvement in product and CRM marketing initiatives.
  • Communication Skills: Excellent verbal and written communication skills to clearly convey strategies and goals to team members, stakeholders, and drivers.
  • Project Management: Experience in managing multiple projects simultaneously with a sharp eye for detail and the ability to meet tight deadlines.
  • Problem Solving: Strong problem-solving skills and the ability to adapt strategies based on evolving business needs and market conditions.
  • Customer-Centric Mindset: A deep understanding of customer engagement and satisfaction, specifically tailored to the needs and expectations of drivers.

Conditions & Benefits

  • Health insurance with oncology coverage and life insurance included
  • Hybrid work mode and flexile schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Diverse internal training programs
  • Partially or fully payed additional training courses
  • All necessary work equipment
  • Fitness club membership discount