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Senior Marketing Data Analyst



Marketing & Communications, IT, Data Science
Limassol, Cyprus
Posted on Tuesday, May 21, 2024

Marketing Analyst

Kazakhstan, Almaty

  • Hybrid
  • Full-time
  • Middle

As a Data Analyst in the Digital Passenger Acquisition team, your role will be pivotal in harnessing data to refine and enhance strategies aimed at acquiring new passengers through digital channels. You will be responsible for executing deep-dive analyses, developing insightful reports, and collaborating on digital marketing campaigns to boost passenger growth.


Digital Data Analysis & Reporting: Perform detailed analyses of digital marketing campaigns, website traffic, and online user behavior to identify trends, measure performance, and uncover areas for improvement. Prepare comprehensive reports and dashboards that summarize findings and inform marketing strategies.

Campaign Support & Optimization: Assist in the planning and execution of digital marketing campaigns. Use data to optimize campaign performance, targeting, and segmentation strategies to increase passenger acquisition rates.

Collaborative Strategy Development: Work closely with marketing teams to translate business goals into data-driven strategies. Support initiatives that leverage digital insights to enhance passenger engagement and acquisition.

Process and Data Integrity: Help to maintain the integrity of marketing data through meticulous data management practices. Suggest improvements to data collection and analysis processes to ensure data quality and relevance.


  • At least 2 years of experience in data analysis, preferably within digital marketing or e-commerce environments.
  • Proficient in SQL, Python.
  • Familiarity with data visualization tools like Tableau is a strong advantage.
  • Demonstrated ability to conduct complex data analyses and convert insights into actionable marketing strategies.
  • Familiarity with A/B and multivariate testing methodologies.
  • Effective communication skills, capable of presenting complex data insights in a clear and persuasive manner.
  • Excellent command of the English language (at least B2+).

Conditions & Benefits

  • Stable salary, official employment.
  • Health insurance.
  • Hybrid work mode and flexile schedule.
  • Relocation package offered for candidates from other regions.
  • Access to professional counseling services including psychological, financial, and legal support.
  • Discount club membership.
  • Diverse internal training programs.
  • Partially or fully paid additional training courses.
  • All necessary work equipment.