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Senior CRM Specialist



Almaty, Kazakhstan
Posted on Tuesday, May 14, 2024

Senior CRM Specialist

Kazakhstan, Almaty

  • Hybrid
  • Full-time
  • Senior

The Acquisition projects and analytics team, besides covering analytics, ops, and project management, also includes the CRM direction.

Their main task is to build communications to attract and retain drivers in the InterCity, Couriers, Freight services within the inDrive app. The Senior CRM Specialist will handle all tasks related to driver communication and in the future, will oversee this direction.


  • Configuration and management of user communication (push & in-app & email)
  • Collaboration with cross-functional departments and teams (Business Development, Product, Marketing, and Creative Lab) to develop and maintain a consistent content plan
  • Analysis of key network KPIs (ER, IR, LTV) and user lifecycle
  • Regular data analytics, including hypotheses, A/B tests, campaign effectiveness, etc
  • Reporting on region-specific metrics and communication performance
  • Testing of new mechanics and content
  • Exploration of the user database to identify insights and growth opportunities


  • Experience in CRM/Email/targeted marketing
  • Experience working with large user databases
  • Proficiency in generating reports and visualizing data (Tableau, Looker, Google Sheets)
  • Experience in constructing and analyzing product funnels
  • Ability to design sequences of triggered communications
  • Proficiency in working with User Engagement platforms

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexile schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully payed additional training courses
  • All necessary work equipment