Senior Marketing Data Analyst
inDrive
Marketing & Communications, IT, Data Science
Limassol, Cyprus
Posted on Monday, April 22, 2024
Senior Marketing Data Analyst
, Limassol
We are currently looking for a Senior Marketing Data Analyst to join our Marketing Analytics team, which is responsible for data collection and conducting researches to support marketing strategies.
Responsibilities
- Utilize large and complex datasets to derive actionable business insights and drive marketing strategies
- Develop and maintain dashboards, visualizations, and reports to track key marketing metrics
- Leverage statistical analysis techniques to identify trends, correlations, and patterns in marketing data
- Collaborate with the marketing team to design, execute, and measure A/B and multivariate tests
- Partner with cross-functional teams to understand their data needs and provide appropriate solutions
- Predict future marketing trends and consumer behavior through machine learning models and algorithms
- Communicate findings and recommendations clearly to non-technical stakeholders, influencing marketing decisions
- Ensure data accuracy, completeness, and compliance with company data governance policies
- Stay current with the latest industry trends and advancements in marketing analytics
Qualifications
- Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, or a related field
- A minimum of 5 years of experience in marketing analytics or a similar role
- Strong experience with SQL and Python (or R) for data manipulation, analysis, and modeling
- Proficiency with data visualization tools like Tableau or Power BI
- Knowledge of statistical analysis, regression modeling, machine learning, A/B testing, and data-driven decision-making
- Excellent verbal and written communication skills
- The ability to translate complex data into actionable strategies and techniques to drive marketing efforts