Sr. Product Marketing Manager- Segmentation

Illumio

Illumio

Marketing & Communications, Product
New York, NY, USA
Posted on Jul 14, 2025

Onwards Together!

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Team's Vision:


Our Product Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive
environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

Your Impact

  • You will own Illumio Segmentation and the Illumio Platform messaging

  • Storytelling - Develop product positioning, value proposition, and messaging that
    differentiates Illumio in the market.

  • Sales enablement – Communicate value propositions to sales teams and develop sales
    materials and tools that support the land and expand selling process.

  • Product launches: Plan the go-to-market launch strategy for new products and releases
    and collaborate cross-functionally on executing the plan, ensuring all assets and motions align to personas, messaging, and goals.

  • Market intelligence: Be knowledgeable about our primary competition, able to articulate value, and differentiate our solutions.

  • Product content – Create product-specific and technical-solution collateral, presentations,solution/demo videos, etc.

  • Demand generation activities – Co-lead and define targeted persona and solution
    campaigns with the campaigns team.


Your Toolkit:

  • 5+ years of product marketing experience at companies focused on network or cloud
    security. At least a bachelor’s degree from an accredited University or College. Technical degree or MBA preferred.

  • Experience with Product Led Growth (PLG) marketing a plus

  • Experience developing messaging, positioning, and delivering sales/partner enablement activities for security products.

  • Strong organizational skills, prioritization, project management, and time management
    skills to hit deadlines.

  • Emotional intelligence to navigate ambiguity, take initiative, and work collaboratively to
    deliver insights, provide solutions to challenges, and offer recommendations based on
    analysis.

  • Demonstrated success in leading projects, launching products, and driving product
    marketing activities.

  • Excellent written and verbal communication skills.

  • Comfortable presenting: videos, webinars, and conferences.

  • A profound sense of ownership and accountability.

  • Strong acumen about new technologies and commercial acumen in the software industry.

  • Exceptional communication skills, including influencing, guiding, and working across
    organizations to achieve shared objectives.

    This is a Hybrid role. You must be able to come into the office 3-days a week.
    #LI-JW1 #LI-HYBRID


    Our Commitment:


    Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.