Reporting to: VP/MD Sales, JAPAC

About the Role

HubSpot’s mission is to help millions of organisations grow better. As the SEA Country Sales Leader, you will lead our full sales organisation across Small Business, Mid-Market, and Corporate. This Director role is one of the most critical in JAPAC, charged with delivering our FY26 SEA growth strategy, scaling a multi-product business, and ensuring HubSpot becomes the go-to customer platform for businesses of all sizes in the region.

The SEA market is a key growth engine for HubSpot globally, with significant opportunities both down and upmarket. This role will require balancing executional excellence with long-term strategic transformation across Asia, embedding AI in every sales motion, strengthening our partner ecosystem, and championing our HEART values to build an inclusive, connected, and high-performing culture.

In this role, you will:

• Accelerate Upmarket Momentum – capture flagship enterprise customers and grow ARR from 200+ employee companies, focusing on industry specialisation (e.g. Government and Financial Services) and partner co-selling
• Scale Downmarket Efficiently – lead automation and AI to enable high-velocity SB and MM teams, reduce non-revenue work, and improve productivity
• Champion Platform Selling – unify growth on HubSpot by embedding AI and multi-Hub adoption into every deal, strengthening our value narrative from pitch to renewal
• Lead with AI – drive AI fluency so reps and managers adopt it daily to improve coaching, productivity, and customer value
• Inspire, lead, and develop leaders-of-leaders – grow, coach, and retain a high-performing manager layer delivering sustainable results across segments
• Foster a customer-first culture – ensure decisions start with customer outcomes and build HubSpot’s reputation as the most trusted growth platform in SEA
• Champion HEART values and Culture Commitments – role model HubSpot’s values, embedding inclusion, belonging, and wellbeing into how we lead and grow people
• Represent HubSpot externally – build credibility through engagement with customers, partners, industry groups, and media, amplifying our leadership in SEA

We’re looking for people who:

• Have 5+ years of progressive sales leadership experience, with proven success managing across SB, MM, and Corporate segments. SaaS/tech industry experience is preferred.
• Bring a track record of delivering sustained revenue growth while navigating complex, high-growth environments
• Have successfully built and scaled second-line leadership, prioritising leader development
• Skilled at driving upmarket expansion while balancing downmarket velocity plays and new market growth
• Are fluent in AI-driven sales motions, embedding new technology into frontline sales execution, coaching, and customer engagement
• Have experience with partner engagement and ecosystem co-selling, leveraging partners to accelerate growth and expand market reach
• Excel in setting strategic direction, managing complexity, and leading through ambiguity, while remaining data-driven and customer-obsessed
• Are passionate about building inclusive, high-performing teams, and are committed to living and leading with HubSpot’s HEART values in every interaction

Why this role matters

SEA is one of HubSpot’s highest potential regions and a critical growth engine for JAPAC, with strong momentum expected through 2026 and beyond. Delivering on the four SEA strategic pillars — Accelerate Upmarket, Scale Downmarket, Platform Selling, and Lead with AI — will be central to our success. As the SEA Sales Country Leader, you’ll ensure we seize this opportunity by driving performance, enabling innovation, and championing our HEART-driven culture to create an environment where people thrive and customers grow better.