Senior Product Marketer, Value Storytelling
HubSpot
POS-14378
Role Summary
Our mission at HubSpot is to help millions of organizations grow better. This role brings that mission to life by clearly articulating the value and ROI customers achieve with HubSpot.
As a Senior Product Marketing Manager, Value Storytelling, you’ll own the strategy, execution, and measurement of value-driven narratives that show why HubSpot matters—not just what it does. You’ll lead cross-channel campaigns, partner deeply across teams, and translate customer insights into compelling positioning that influences go-to-market decisions and drives impact.
What You’ll Do
- Lead end-to-end value storytelling campaigns, from strategy and planning through execution and measurement.
- Translate customer insights, product outcomes, and ROI data into clear, compelling positioning and narratives.
- Partner cross-functionally with Product, Marketing, Sales, Customer Success, and Insights teams to align on value messaging.
- Manage complex, multi-stakeholder projects with clear timelines, owners, and success metrics.
- Distribute value storytelling content across multiple channels, including web, campaigns, sales enablement, and lifecycle programs.
- Measure and analyze campaign and content performance, using insights to iterate and improve impact.
- Establish best practices for value storytelling and positioning that can scale across teams and launches.
What You’ll Bring
Required Qualifications
- 5+ years of experience in product marketing, marketing campaign management, or a closely related field.
- Proven experience leading cross-functional marketing projects with multiple stakeholders.
- Strong background in positioning and messaging, particularly around customer value, outcomes, or ROI.
- Experience distributing marketing content across multiple channels and audiences.
- Demonstrated ability to measure and communicate the impact of marketing campaigns or content.
- Exceptional written and verbal communication skills, with a talent for clear, persuasive storytelling.
- Strong project management skills, with the ability to balance strategy and execution in a fast-paced environment.
Nice-to-Have Qualifications
- Experience working with customer insights, research, or analytics teams.
- Familiarity with B2B SaaS or product-led growth models.
- Experience partnering with Sales or Revenue teams on value-based messaging.
- Comfort using data and customer proof points to influence positioning decisions.
Where You’ll Work
- Location: United States
- Work type: Onsite, hybrid, or remote
- Travel: 1–2 times per year
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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