Ready to make an impact? As part of the HubSpot Product Marketing team, you'll drive the go-to-market strategy for our upmarket segment, translating our customer platform capabilities into compelling narratives that help mid-market and enterprise buyers grow better.

You'll own positioning, sales enablement, and demand generation for HubSpot's customer platform within the upmarket segment. You'll work closely with product teams, sales leaders, revenue marketing, and the broader PMM organization to ensure our most complex prospects understand the strategic value of HubSpot's platform.

In this highly cross-functional role, you'll partner with sales, revenue marketing, product, proof, and GTM teams globally to bring our upmarket value proposition to life through industry campaigns, customer stories, and targeted enablement.

In this role, you'll:

Drive upmarket go-to-market execution

• Build and execute industry-specific campaigns (verticals like healthcare, financial services, manufacturing, tech/SaaS) that expand TAM and strengthen HubSpot's competitive position
• Create high-impact sales enablement assets—pitch decks, one-pagers, discovery frameworks, objection handling, demo guidance—that equip corp and mid-market sellers to win complex deals
• Partner with revenue marketing to deliver integrated campaigns that map to the full buyer journey and drive trackable marketing-influenced revenue

Own upmarket content and proof strategy

• Develop customer stories, case studies, and vertical proof that reduce friction in enterprise sales cycles
• Translate product capabilities into outcome-focused messaging tailored to upmarket buying committees
• Maintain and refresh industry web pages, ensuring messaging reflects current market positioning and customer needs

Enable cross-functional alignment

• Work closely with Hub PMMs to identify high-impact launches for the upmarket segment and provide overlay support (webinars, demos, vertical assets)
• Collaborate with Proof, Pre-Sales, and Partner Marketing to source stories, co-create content, and activate partnerships
• Build strong relationships with corp and mid-market sales leaders to understand friction points, win/loss patterns, and enablement gaps

We're looking for people who:

• Have advanced knowledge in product marketing with a track record of executing impactful, innovative go-to-market programs
• Are skilled storytellers who can develop compelling, customer-centric narratives for various personas and coach others to do the same
• Can interpret data and market insights to make decisions and prioritize initiatives that drive revenue outcomes
• Excel at cross-functional collaboration, aligning stakeholders with differing perspectives toward shared goals
• Thrive in ambiguity and adapt quickly as priorities shift
• Demonstrate our Grow Getter attributes: Mission First (Results & Winning), Bold & Courageous, Learning & Growth, Adaptive & Urgent, and Human
• Have strong reporting, project management, and communication skills