POS-29264

Principal Revenue Marketing Manager - Downmarket & Upmarket (US)

We're looking to hire two strategic and execution-focused Principal Revenue Marketing Managers. One position will lead marketing for the Downmarket segment (Small Business) and the other will lead the Upmarket segments (Mid-Market & Corp.) These roles are ideal for a strong collaborator who thrives at the intersection of marketing, sales, and technology, and who is energized by building sales programs that drive revenue impact at scale.

You will partner closely with US Sales leadership and sales teams, Demand Generation, Product Marketing, Sales Strategy, and Integrated Marketing to lead and execute marketing strategy across your assigned sales segment. You will build and scale data-driven marketing tactics and sales programs that accelerate deal creation and improve conversions across the funnel to deliver high growth and impactful revenue motions.

Success in these roles requires a deep understanding of the US market, including regional buying behaviors and the distinct needs of small business customers, to ensure that programs resonate with and effectively convert prospects.

📍 This role reports to HubSpots U.S. Revenue Marketing Manager and must be based in the United States. The individual must work EST hours.

In These Roles, You Will:

Drive Segment Marketing Strategy

• Develop & own revenue marketing plans—aligning deeply with sales teams to drive meaningful engagement, pipeline, and revenue growth
• Develop differentiated approaches that account for the unique buying behaviors, sales cycles, and decision-making processes of either downmarket or upmarket customers

Build High-Impact Revenue Programs

• Architect mid-funnel tactics and sales-aligned marketing programs that support deal creation and accelerate pipeline velocity
• Leverage AI tools and database insights to create and deploy comprehensive, data-driven campaigns that target high-value prospects through personalized, multi-channel outreach

Scale Campaign Execution

• Drive campaign execution and activation with sales teams
• Build strategic prospecting programs enhanced by AI-powered targeting and personalization that scale effectively across different customer segments and deal sizes

Foster Cross-Functional Alignment

• Establish and nurture robust relationships with key stakeholders across Sales, Business Development, Integrated Marketing, Demand Generation, Product Marketing & Sales Strategy teams
• Manage constant stakeholder communication and expectations, ensuring consistent delivery of high-quality programs and results to sales leaders while maintaining alignment across competing priorities
• Drive high-impact revenue outcomes by fostering team accountability and alignment through clear goals and tracking progress against specific plays

Optimize Through Data

• Leverage sales and marketing data to inform campaign strategy and identify high-impact opportunities
• Translate complex data into actionable insights and present findings fluently to sales leaders and cross-functional partners
• Continuously monitor and analyze KPIs, utilizing data-driven insights to refine strategies and enhance campaign performance
• Experiment relentlessly to test and optimize revenue tactics that improve deal creation, conversion, and rep productivity

What You Bring:

Experience & Background

• ~7+ years of experience in revenue marketing (B2B), sales, sales management or sales enablement—preferably in SaaS and field-facing roles
• Deep understanding of B2B sales processes, sales methodologies, and go-to-market motions, with advanced revenue marketing knowledge and a proven track record of solving complex demand problems from both seller and buyer perspectives
• Strong background with a examples of how you have delivered revenue growth by leveraging data analytics and AI for campaign optimization and customer segmentation

Technical & Strategic Skills

• Demonstrated ability to leverage third-party data and AI tools to identify high-potential prospects and run effective sales campaigns
• Deep understanding of the US market and how customers buy and engage
• Familiarity with and experience of using modern GTM tools and platforms (AI-enhanced and multichannel)
• Experience implementing AI tools and modern B2B technologies to optimize marketing campaigns
• Experience with HubSpot platform and/or platform ecosystem is a plus

Leadership & Collaboration

• Excellent project management skills with the ability to manage complex, multi-segment initiatives
• Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a high-velocity, shifting environment
• Ability to work collaboratively in a cross-functional team environment
• Inspires teams through change, leading by example, setting clear direction, and securing buy-in from key stakeholders

Core Competencies

• Solid business and sales acumen, with prior sales experience preferred
• Strong analytical skills and excellent communication abilities
• Thrives in fast-paced, high-change environments and is comfortable embracing ambiguity and shifting priorities
• Collaborative, entrepreneurial mindset with a drive to test, learn, and scale

Cash compensation range: 114000-182000 USD Annually

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Cash compensation range: 114000-182000 USD Annually