About You

You’re looking for an environment, team, and role where you’ll thrive and do the best work of your career. That’s why, as a Principal Product Designer at HubSpot:

• You’ll have a “seat at the table” from Day 1. Your partners and peers know what you do, greatly value it, and expect you to have strong opinions.
• You’ll co-own a significant part of the product with your partners and you’ll all have the autonomy you need to drive its strategy and vision.
• You’ll never have to guess about how to get promoted. We support you with clear expectations and career paths.
• You’ll be able to work where and how you work best: at home, the office, or any mix of both

About the product

We’re seeking a highly skilled and driven Principal Product Designer to join our Automation team to lead the evolution of the product experience for automation across the Hubspot platform—including our flagship Workflows product. This is a highly used and monetized area of our product where users desire both feature richness and ease of use. You will be instrumental in defining how newer AI paradigms can help shape the user experience that best meets customer needs, helping to drive product vision, and collaborating closely with product and engineering leadership to build innovative solutions for this critical part of our product platform.

As a Principal Designer, you will be a key driver in navigating ambiguity, rapidly iterating, and validating design hypotheses. Your expertise in high-fidelity prototyping will be essential in communicating concepts, testing assumptions, and ensuring a seamless user experience. This role needs a proactive, strategic thinker who builds engineering context quickly, learns from users and competitors and thrives in a fast-paced, dynamic environment. We’re looking for someone passionate about understanding the needs of our users and solving for them through innovative design work and collaborative problem solving.

What You'll Do:

• Lead Design for Concept Car experience vision: Drive the end-to-end design process for a new product experience, from initial concept to partnering with product and engineering on the optimal execution path.
• Collaborate across functional areas and levels to get results: This is a deeply established and used product area that, while in need of fresh thinking and a new approach, requires high consideration for change management to ensure a successful rollout.
• Rapid Prototyping: Create interactive prototypes using tools like Figma to effectively communicate design concepts and test user interactions
• User Research & Validation: Conduct user research, synthesize findings, and translate insights into actionable design decisions
• Strategic Vision: Collaborate with product managers and engineers to define the product vision and strategy, ensuring alignment with user needs and business goals
• Design System Contribution: Contribute to and evolve HubSpot’s design system, ensuring consistency and scalability across new products
• Mentorship & Leadership: Provide mentorship and guidance to junior designers, fostering a culture of design excellence
• Navigate Ambiguity: Effectively work both leadership on longer terms goals and existing product teams on incremental improvements, defining processes, operating systems and delivering results in the face of uncertainty.

Here’s what success in your role looks like

• Ability to rapidly develop high-fidelity prototypes to help teams and customers visualize the impact of this new experience
• Having deep domain knowledge across all product areas
• Being considered a master in uncovering new unmet user needs across the product
• Using knowledge of root causes to investigate new problem spaces that span multiple groups
• Having deep data analysis skills and a knack for improving our data collection systems
• Helping team members engage more deeply with data
• Modeling ways to gracefully shift gears as new information becomes available

You’ll love this role if you

• Model “thinking like an owner” in terms of how team should spend time & resources
• Enjoy tracking multiple high complexity projects and helping create visibility in these areas
• Are known for your communication artifact quality (decks, memos, etc)
• Model best practices for knowledge sharing, collaboration and facilitation
• Have a knack for helping others embrace change across multiple groups
• Master the ability to appeal on both logical and emotional fronts when selling an agenda or vision
• Clarify shared expectations across groups in service if a larger mission
• Have the proven ability to break down resistance and anticipate pitfalls
• Are experienced in fostering team health, mission, and purpose
• Can confidently deliver clear, direct, and actionable feedback—and ask for it in return
• Share our HEART values and practice growth mindset

About UX at HubSpot

Our UX team is a passionate and diverse group of ~300 product designers, content designers, researchers, and design ops folks globally who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. We strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too.

Want to know more about product design at HubSpot?

• The possibilities of “and” — prioritizing usability alongside feature growth
• By the people, for the people: keeping your design system evergreen
• See all HubSpot UX blog posts

One more thing you should know…

There’s a lot of research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard”—and that’s okay! We really value people who bring unique perspectives and add new knowledge to our team.

You might not feel like you “check all the boxes” as you read this job post, but we hope you’ll apply anyway because we’ll take great care in working with you. 🧡

About You

You’re looking for an environment, team, and role where you’ll thrive and do the best work of your career. That’s why, as a Principal Product Designer at HubSpot:

• You’ll have a “seat at the table” from Day 1. Your partners and peers know what you do, greatly value it, and expect you to have strong opinions.
• You’ll co-own a significant part of the product with your partners and you’ll all have the autonomy you need to drive its strategy and vision.
• You’ll never have to guess about how to get promoted. We support you with clear expectations and career paths.
• You’ll be able to work where and how you work best: at home, the office, or any mix of both

About the product

We’re seeking a highly skilled and driven Principal Product Designer to join our Automation team to lead the evolution of the product experience for automation across the Hubspot platform—including our flagship Workflows product. This is a highly used and monetized area of our product where users desire both feature richness and ease of use. You will be instrumental in defining how newer AI paradigms can help shape the user experience that best meets customer needs, helping to drive product vision, and collaborating closely with product and engineering leadership to build innovative solutions for this critical part of our product platform.

As a Principal Designer, you will be a key driver in navigating ambiguity, rapidly iterating, and validating design hypotheses. Your expertise in high-fidelity prototyping will be essential in communicating concepts, testing assumptions, and ensuring a seamless user experience. This role needs a proactive, strategic thinker who builds engineering context quickly, learns from users and competitors and thrives in a fast-paced, dynamic environment. We’re looking for someone passionate about understanding the needs of our users and solving for them through innovative design work and collaborative problem solving.

What You'll Do:

• Lead Design for Concept Car experience vision: Drive the end-to-end design process for a new product experience, from initial concept to partnering with product and engineering on the optimal execution path.
• Collaborate across functional areas and levels to get results: This is a deeply established and used product area that, while in need of fresh thinking and a new approach, requires high consideration for change management to ensure a successful rollout.
• Rapid Prototyping: Create interactive prototypes using tools like Figma to effectively communicate design concepts and test user interactions
• User Research & Validation: Conduct user research, synthesize findings, and translate insights into actionable design decisions
• Strategic Vision: Collaborate with product managers and engineers to define the product vision and strategy, ensuring alignment with user needs and business goals
• Design System Contribution: Contribute to and evolve HubSpot’s design system, ensuring consistency and scalability across new products
• Mentorship & Leadership: Provide mentorship and guidance to junior designers, fostering a culture of design excellence
• Navigate Ambiguity: Effectively work both leadership on longer terms goals and existing product teams on incremental improvements, defining processes, operating systems and delivering results in the face of uncertainty.

Here’s what success in your role looks like

• Ability to rapidly develop high-fidelity prototypes to help teams and customers visualize the impact of this new experience
• Having deep domain knowledge across all product areas
• Being considered a master in uncovering new unmet user needs across the product
• Using knowledge of root causes to investigate new problem spaces that span multiple groups
• Having deep data analysis skills and a knack for improving our data collection systems
• Helping team members engage more deeply with data
• Modeling ways to gracefully shift gears as new information becomes available

You’ll love this role if you

• Model “thinking like an owner” in terms of how team should spend time & resources
• Enjoy tracking multiple high complexity projects and helping create visibility in these areas
• Are known for your communication artifact quality (decks, memos, etc)
• Model best practices for knowledge sharing, collaboration and facilitation
• Have a knack for helping others embrace change across multiple groups
• Master the ability to appeal on both logical and emotional fronts when selling an agenda or vision
• Clarify shared expectations across groups in service if a larger mission
• Have the proven ability to break down resistance and anticipate pitfalls
• Are experienced in fostering team health, mission, and purpose
• Can confidently deliver clear, direct, and actionable feedback—and ask for it in return
• Share our HEART values and practice growth mindset

About UX at HubSpot

Our UX team is a passionate and diverse group of ~300 product designers, content designers, researchers, and design ops folks globally who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. We strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too.

Want to know more about product design at HubSpot?

• The possibilities of “and” — prioritizing usability alongside feature growth
• By the people, for the people: keeping your design system evergreen
• See all HubSpot UX blog posts

One more thing you should know…

There’s a lot of research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard”—and that’s okay! We really value people who bring unique perspectives and add new knowledge to our team.

You might not feel like you “check all the boxes” as you read this job post, but we hope you’ll apply anyway because we’ll take great care in working with you. 🧡