About HubSpot:

In today's landscape chatbots are a key channel to engage, convert, and delight our audiences.

The Conversational Marketing team is seeking a dynamic, data-driven, and innovative Marketing Manager to lead the strategy and implementation of chatbots on top-of-the-funnel placements, to drive sales revenue.

In this role at HubSpot, you will drive the development and execution of strategies that engage and delight our customers through Top of Funnel Chatbots. Working closely with the website strategy team, as well as paid & affiliate marketing, and the AI marketing technology team, you will ensure a seamless customer experience, manage chatbots, continuously experiment, and optimize our approach.

In this role, you’ll get to:

• Own every element of your program from top to bottom -- from strategy to defining metrics, and execution to reporting.
• Partner with the AI marketing technology team to implement self-service AI chat chatbots at the top of the funnel
• Analyze inbound chat demand funnel and experiment performance data, derive insights, optimize programs, and communicate results effectively to key stakeholders.
• Design, write copy, and build chatbots.
• Collaborate with cross-functional teams, particularly with website strategy, paid, and affiliate marketing, to discover new demand opportunities and avenues for experimentation.
• Utilize market research to identify new demand-generation opportunities and innovative approaches.

Additional Experience & Skills:

• 3+ years of experience in demand generation or growth marketing, preferably in B2B software.
• Proven track record of developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
• Strong presentation and stakeholder management skills.
• Passion for data, learning, and conversational marketing & AI.
• Detail-oriented with strong prioritization skills.
• Knowledge of live chat and chatbots functionality.
• Excellent written and verbal communication skills.
• Self-motivated and able to work independently and collaboratively in a fast-paced, agile environment.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

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