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Customer Marketing Manager, Asia



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Marketing & Communications, Customer Service
Posted on Tuesday, January 16, 2024

Customer Marketing Manager, Asia



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HubSpot, the world’s leading customer platform for scaling businesses, is on a mission to help millions of organizations grow better. The success and growth of our customer community in Asia is a key part of achieving this mission. The APAC Marketing team is seeking an ambitious and dynamic Marketing Manager to own our customer community in Asia.

The Customer Marketer will be responsible for planning and executing marketing programs to drive customer engagement in our core markets, Singapore, Hong Kong, and the Philippines. This role will work closely with the customer success team and both the local and central marketing teams to support retention and revenue growth goals. Core to this role will be establishing a local advocacy program, activating product launches, and introducing new and innovative ideas on how we engage our customers. In addition to defining your own scope of work, you’ll be working within a highly collaborative team on joint initiatives including customer and prospect events.

You are the right person for this role if you are excited to challenge the way we market today and represent our local customer community.

In this role you’ll get to:

  • Establish and grow a local advocacy program for power users and top-tier brands, developing deep relationships with key customers
  • Drive customer engagement and retention by helping customers connect with their account managers
  • Support revenue goals by educating customers on new product launches, ensuring they are equipped to leverage the latest features, and developing programs that drive upsell and cross-sell opportunities
  • Create and maintain regional case studies to showcase customer success stories
  • Collaborate with the central customer marketing team to identify global programs that could be leveraged in-region
  • Maintain relationships with central customer marketing team to identify
  • Champion and advocate for customers in central programs including social campaigns and beta programs
  • Support and have input on regional events where customers are one of the target audiences

We are looking for people who:

  • Passionate about helping customers grow and excited to own this segment in region
  • Approximately 4 years of marketing experience, preferably in a customer marketing role or within the technology industry
  • Has experience planning and executing marketing plays including webinars and events, email marketing, advocacy plays, setting clear goals, driving the initiative to success and measuring the results
  • A team player. The APAC team is highly collaborative - you contribute with your ideas and collaborate on regional projects, but are equally comfortable working autonomously on your own scope of work
  • Exceptional written communication skills, with the ability to craft compelling stories that resonate with customers and prospects
  • A critical thinker. You make decisions based on potential business impact and are able to make reasoned judgments that are logical and well-thought-out
  • Familiarity with HubSpot or other CRM platforms is a plus

What are the benefits?

  • Work From Home options available. You choose Remote, Office or Flex!
  • World Class New Hire Training
  • Stock units - so that you can share in HubSpot’s future success
  • Employee Stock Purchase Plan
  • An education allowance up to USD$5,000 per annum
  • Unlimited Time Off Policy
  • Private health insurance allowance
  • Free ebooks library
  • Annual fitness reimbursement
  • Five-year sabbatical - Paid 4 week sabbatical with USD$5k bonus!
  • Primary Caregiver Leave of 16 weeks and Secondary Caregiver Leave for 6 weeks

HubSpot culture is driven by a shared passion for our mission and metrics. It is a culture of amazing, growth-minded people whose values include using good judgment and solving for the customer. Employees who work at HubSpot have HEART: Humble, Empathetic, Adaptable, Remarkable, Transparent.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.

This job is no longer accepting applications

See open jobs at HubSpot.