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Senior Communications Program Manager



Marketing & Communications, Operations
United States · Remote
Posted on Saturday, November 18, 2023

Senior Communications Program Manager

People Operations

Remote - USA

We are seeking an experienced and dynamic Senior Program Manager for External Communications to lead our strategic communication efforts targeting external stakeholders. As a key member of our communications team, you will drive the development and execution of our external communication strategies, ensuring consistent and impactful messaging across various channels. You will be responsible for liaising with cross-functional teams and cultivating strong relationships with external partners to enhance our corporate reputation and effectively engage with our target audiences.


  1. Strategic Planning:
    • Develop and implement the overall external communication strategy aligned with our corporate positioning and organizational goals.
    • Identify key communication objectives and target audiences, ensuring messages are tailored and impactful.
  2. Stakeholder Engagement
    • Establish and maintain relationships with our agency, external partners, including media outlets, influencers, industry analysts, and other relevant stakeholders.
    • Collaborate with cross-functional teams to identify partnership opportunities and execute joint communication initiatives.
  3. Brand and Reputational Management
    • Ensure consistent messaging across external communication channels, including press releases, media interviews, speaking engagements, and social media.
    • Oversee the development and maintenance of corporate guidelines and ensure adherence to standards in all external communication materials.
  4. Communication Execution
    • Lead the creation and distribution of press releases, media statements, and other external communication materials
    • Collaborate with internal subject matter experts to gather insights and develop compelling external content, ensuring accuracy and consistency
  5. Crisis Communication
    • Develop and implement corporate crisis communication strategies to address potential issues that may impact our reputation
  6. Analytics and Reporting
    • Monitor and track the effectiveness of external communication strategies and campaigns, providing regular reports and insights to leadership.
    • Utilize data-driven insights to optimize communication strategies and make recommendations for continuous improvement.


  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
  • Proven experience in external communication, or related roles, preferably within a fast-paced environment.
  • Strong understanding of current trends in external communication, media relations, and brand management.
  • Exceptional written and verbal communication skills, with the ability to craft compelling messages for different audiences and channels.
  • Excellent relationship-building skills with the ability to effectively collaborate with both internal and external stakeholders.
  • Demonstrated experience managing crisis communication and handling sensitive issues.
  • Proficiency in using communication tools and platforms, such as press release distribution systems, social media management tools, and media monitoring software.
  • Strong analytical skills with the ability to interpret data and use insights to drive decision-making.
  • Exceptional organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Experience working with or within cross-functional teams, fostering collaboration and achieving shared goals.
  • High level of adaptability and flexibility to thrive in a rapidly changing environment.

Join our team and play a crucial role in shaping our external communication strategy, enhancing our brand reputation, and engaging with our target audience. Apply today to be a part of our dynamic and innovative organization!

Cash compensation range: 109000-152000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.


If you need assistance or an accommodation due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.



Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.


About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot. 

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