Join our companies in their quest to drive powerful, positive, change that endures.

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\"Logo\"
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Esteban
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Technical lead. Web Dev.
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PR/Brand Marketing Manager - Japan

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Since we started the Japanese operations in 2016,  our brand has shifted from being a company providing “a marketing software” to a platform that helps customer relationship management (CRM). Now, to enhance ourselves as an even more trusted brand in Japan, we are hiring a PR/Brand marketing manager to join our marketing department.

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The responsibility of a PR/Brand Marketing Manager is to drive various  initiatives that will develop HubSpot Japan’s brand awareness, maintaining focus on our core philosophy - “Grow Better, while planning and executing new initiatives to consolidate our position as a provider of “CRM Platform for Scaling Companies”.  

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In this role, you’ll build, and execute on, a scalable in-region brand awareness strategy with closely collaborating with the global teams. You’ll play an integral role in PR (mainly media relations), content creation, thought leadership, research and regional go-to- market plays for HubSpot Japan. The high quality data and point of views you will generate from those activities will not only be used in the PR/Brand plays, but also for the extended in-region marketing initiatives. This role is extremely important to HubSpot as we continue to expand our product and service offerings.

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We’re looking for someone who has at least 3-4 years of PR or brand marketing experiences , as well as  content creation and storytelling.

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Given that, your day to day will look like:

\n
    \n
  • \n“Core Narrative Ownership” - Being the go-to expert in HubSpot’s key messaging, positioning, and brand personality for Japan
  • \n
  • \n“Strategy Development” - Strategically find and select the most appropriate channels to deliver our brand messages and company news, then create the best mix of those channels which is aligned with the annual brand awareness plan you will create with your team. You will have ownership of your strategy and execute them autonomously.  
  • \n
  • \n“Media Relations” - Connect and communicate closely with Japanese reporters to grow media relations. You will write press releases, pitch news as well as plan and execute press events 
  • \n
  • \n“Collaboration” - Work closely with stakeholders across the cross functional global team on key milestones like product launches and company announcements. Also work closely with other marketers in Japan to add the brand marketing perspectives on event marketing, webinars, contents creation, etc
  • \n
\n

 

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Requirements

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    \n
  • Passionate about storytelling and building a credible brand.Willing to take on challenges in areas where there is no “right answer”
  • \n
  • Being bold, creative and innovative - will do the same thing twice if it’s effective, yet never short on new ideas. Enjoy innovating the new form of media relations and brand marketing, rather than maintaining the status quo
  • \n
  • Skilled in creating, editing, and promoting content in Japanese
  • \n
  • Strong sense of ownership: You’re self-motivated and feel a strong sense of ownership over everything you do. You will have autonomy and can run programs with little guidance based on your expertise
  • \n
  • Critical thinker: You make decisions based on potential business impact, and are able to make reasoned judgments that are logical and well-thought out
  • \n
  • Experience in media relations or brand marketing
  • \n
  • Bilingual in Japanese & English
  • \n
\n

 

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Other Desired Skills and Experience

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    \n
  • Experience working in a B2B company (or with B2B clients) or IT industry
  • \n
  • Experience in marketing research
  • \n
  • Experience in employer branding
  • \n
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======

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2016年に日本での事業を開始して以来、HubSpotのブランドは「マーケティングソフトウェアを提供する会社」から、顧客関係管理(CRM)を支援するプラットフォームへと変遷してきました。そして今、日本でのブランド認知を一層強固なものにするため、マーケティング部門所属となるPR/Brand Marketing Managerを採用いたします。

\n

PR/Brand Marketing Managerの責務は、日本におけるHubSpot Japanのブランド認知を向上させるための様々な取り組みを推進することです。HubSpotのミッションの中核にある「Grow Better」という考え方を軸としながら新たな取り組みを企画・実行し、「スケールアップ企業のためのCRMプラットフォーム」の提供者としての立ち位置を確固たるものにしていきます。

\n

そのために、このポジションでは海外のチームと密に協力しながら日本におけるブランド認知戦略を独自に構築し、実行していただきます。具体的にはPR(主にメディアリレーションズ)、コンテンツ制作、ソートリーダーシップ(thought leadership)の確立、各種マーケティング調査などをお任せいたします。これらの活動から生み出される質の高いデータやHubSpot Japanとしての提言は、PRやブランドマーケティング施策のみだけでなく日本における他のマーケティング施策にも広く活用されます。HubSpotが製品やサービスの提供を拡張し続ける中で非常に重要なポジションです。

\n

少なくとも3~4年のPRまたはブランドマーケティングの経験があり、コンテンツ制作やストーリーテリングの経験をお持ちの方のご応募をお待ちしております。

\n

 

\n

具体的な日々の仕事内容は以下の通りです:

\n
    \n
  • \nCore Narrative Ownership - HubSpotの主要メッセージ、ポジショニング、ブランド・パーソナリティを熟知し、社内外とコミュニケーションする
  • \n
  • \nStrategy Development - ブランドメッセージや企業ニュースを発信するのに最適なチャネルを調査し、戦略的に選択する。自分自身の戦略にオーナーシップを持ち、自律的に実行していく
  • \n
  • \nMedia Relations - 日本の記者とつながり、密にコミュニケーションを取りながらメディアリレーションズを拡大する。プレスリリースの作成、メディアへのニュースピッチ、プレスイベントの企画や実施を担当
  • \n
  • \nCollaboration - 製品発表等の重要なマイルストーンにおいて、部門を超えて海外の関係チームと密接に協力する。また日本の他のマーケティング担当者と連携し、イベントマーケティング、ウェビナー、コンテンツ制作などにブランドマーケティングの視点を加え、支援する
  • \n
\n

ご応募要件:

\n
    \n
  • ストーリーテリング、および信頼されるブランドづくりに情熱を持っていること。正解のない分野に挑戦する意欲をお持ちであること
  • \n
  • 大胆かつクリエイティブで新しいアイデアを出し実行するのが得意な方。既存のメディアリレーションズやブランドマーケティングの型を踏襲するのではなく、時代に合わせたそれらのあり方を常に探究し、作っていくのを楽しめる方
  • \n
  • 日本語でのコンテンツ作成、編集、プロモーションに長けている方
  • \n
  • 自発的に行動し、何事にも強い当事者意識を持って取り組める方。細かな指示を与えられずとも専門知識に基づいて日々ご自身で施策を実行できる方
  • \n
  • クリティカル・シンカー: ビジネスへの影響に基づいて論理的かつ合理的な判断を行える方
  • \n
  • 3〜4年のメディアリレーションまたはブランドマーケティングの経験
  • \n
  • ビジネスレベル以上の日本語と英語を使用できること。業務においては、海外の同僚と英語で戦略や発信ストーリーに関する議論を行う機会が多くあります
  • \n
\n

 

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その他の望ましいスキル・ご経験

\n
    \n
  • B2B企業(またはB2B領域の顧客を持つ企業)またはIT業界での勤務経験
  • \n
  • マーケティング調査の経験
  • \n
  • 採用広報の経験
  • \n
\n
\n
\n

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

\n

 

\n

If you need assistance or an accommodation due to a disability, please email us at interviewaccommodation@hubspot.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

\n
\n

 

\n

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

\n

 

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About HubSpot

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HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

\n

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

\n

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot. 

\n
\n

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information. 

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\n
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PR/Brand Marketing Manager

HubSpot

HubSpot

Marketing & Communications
Tokyo, Japan
Posted on Tuesday, August 29, 2023

PR/Brand Marketing Manager

Marketing

Tokyo, Japan

What's it like to work remotely at HubSpot?
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I have been working remotely for over two years now. I not really aware of the …

PR/Brand Marketing Manager - Japan

Since we started the Japanese operations in 2016,  our brand has shifted from being a company providing “a marketing software” to a platform that helps customer relationship management (CRM). Now, to enhance ourselves as an even more trusted brand in Japan, we are hiring a PR/Brand marketing manager to join our marketing department.

The responsibility of a PR/Brand Marketing Manager is to drive various  initiatives that will develop HubSpot Japan’s brand awareness, maintaining focus on our core philosophy - “Grow Better, while planning and executing new initiatives to consolidate our position as a provider of “CRM Platform for Scaling Companies”.  

In this role, you’ll build, and execute on, a scalable in-region brand awareness strategy with closely collaborating with the global teams. You’ll play an integral role in PR (mainly media relations), content creation, thought leadership, research and regional go-to- market plays for HubSpot Japan. The high quality data and point of views you will generate from those activities will not only be used in the PR/Brand plays, but also for the extended in-region marketing initiatives. This role is extremely important to HubSpot as we continue to expand our product and service offerings.

We’re looking for someone who has at least 3-4 years of PR or brand marketing experiences , as well as  content creation and storytelling.

 

Given that, your day to day will look like:

  • “Core Narrative Ownership” - Being the go-to expert in HubSpot’s key messaging, positioning, and brand personality for Japan
  • “Strategy Development” - Strategically find and select the most appropriate channels to deliver our brand messages and company news, then create the best mix of those channels which is aligned with the annual brand awareness plan you will create with your team. You will have ownership of your strategy and execute them autonomously.  
  • “Media Relations” - Connect and communicate closely with Japanese reporters to grow media relations. You will write press releases, pitch news as well as plan and execute press events 
  • “Collaboration” - Work closely with stakeholders across the cross functional global team on key milestones like product launches and company announcements. Also work closely with other marketers in Japan to add the brand marketing perspectives on event marketing, webinars, contents creation, etc

 

Requirements

  • Passionate about storytelling and building a credible brand.Willing to take on challenges in areas where there is no “right answer”
  • Being bold, creative and innovative - will do the same thing twice if it’s effective, yet never short on new ideas. Enjoy innovating the new form of media relations and brand marketing, rather than maintaining the status quo
  • Skilled in creating, editing, and promoting content in Japanese
  • Strong sense of ownership: You’re self-motivated and feel a strong sense of ownership over everything you do. You will have autonomy and can run programs with little guidance based on your expertise
  • Critical thinker: You make decisions based on potential business impact, and are able to make reasoned judgments that are logical and well-thought out
  • Experience in media relations or brand marketing
  • Bilingual in Japanese & English

 

Other Desired Skills and Experience

  • Experience working in a B2B company (or with B2B clients) or IT industry
  • Experience in marketing research
  • Experience in employer branding

======

2016年に日本での事業を開始して以来、HubSpotのブランドは「マーケティングソフトウェアを提供する会社」から、顧客関係管理(CRM)を支援するプラットフォームへと変遷してきました。そして今、日本でのブランド認知を一層強固なものにするため、マーケティング部門所属となるPR/Brand Marketing Managerを採用いたします。

PR/Brand Marketing Managerの責務は、日本におけるHubSpot Japanのブランド認知を向上させるための様々な取り組みを推進することです。HubSpotのミッションの中核にある「Grow Better」という考え方を軸としながら新たな取り組みを企画・実行し、「スケールアップ企業のためのCRMプラットフォーム」の提供者としての立ち位置を確固たるものにしていきます。

そのために、このポジションでは海外のチームと密に協力しながら日本におけるブランド認知戦略を独自に構築し、実行していただきます。具体的にはPR(主にメディアリレーションズ)、コンテンツ制作、ソートリーダーシップ(thought leadership)の確立、各種マーケティング調査などをお任せいたします。これらの活動から生み出される質の高いデータやHubSpot Japanとしての提言は、PRやブランドマーケティング施策のみだけでなく日本における他のマーケティング施策にも広く活用されます。HubSpotが製品やサービスの提供を拡張し続ける中で非常に重要なポジションです。

少なくとも3~4年のPRまたはブランドマーケティングの経験があり、コンテンツ制作やストーリーテリングの経験をお持ちの方のご応募をお待ちしております。

 

具体的な日々の仕事内容は以下の通りです:

  • Core Narrative Ownership - HubSpotの主要メッセージ、ポジショニング、ブランド・パーソナリティを熟知し、社内外とコミュニケーションする
  • Strategy Development - ブランドメッセージや企業ニュースを発信するのに最適なチャネルを調査し、戦略的に選択する。自分自身の戦略にオーナーシップを持ち、自律的に実行していく
  • Media Relations - 日本の記者とつながり、密にコミュニケーションを取りながらメディアリレーションズを拡大する。プレスリリースの作成、メディアへのニュースピッチ、プレスイベントの企画や実施を担当
  • Collaboration - 製品発表等の重要なマイルストーンにおいて、部門を超えて海外の関係チームと密接に協力する。また日本の他のマーケティング担当者と連携し、イベントマーケティング、ウェビナー、コンテンツ制作などにブランドマーケティングの視点を加え、支援する

ご応募要件:

  • ストーリーテリング、および信頼されるブランドづくりに情熱を持っていること。正解のない分野に挑戦する意欲をお持ちであること
  • 大胆かつクリエイティブで新しいアイデアを出し実行するのが得意な方。既存のメディアリレーションズやブランドマーケティングの型を踏襲するのではなく、時代に合わせたそれらのあり方を常に探究し、作っていくのを楽しめる方
  • 日本語でのコンテンツ作成、編集、プロモーションに長けている方
  • 自発的に行動し、何事にも強い当事者意識を持って取り組める方。細かな指示を与えられずとも専門知識に基づいて日々ご自身で施策を実行できる方
  • クリティカル・シンカー: ビジネスへの影響に基づいて論理的かつ合理的な判断を行える方
  • 3〜4年のメディアリレーションまたはブランドマーケティングの経験
  • ビジネスレベル以上の日本語と英語を使用できること。業務においては、海外の同僚と英語で戦略や発信ストーリーに関する議論を行う機会が多くあります

 

その他の望ましいスキル・ご経験

  • B2B企業(またはB2B領域の顧客を持つ企業)またはIT業界での勤務経験
  • マーケティング調査の経験
  • 採用広報の経験

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

 

If you need assistance or an accommodation due to a disability, please email us at interviewaccommodation@hubspot.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.


 

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

 


About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot. 


By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.