At HubSpot, our mission is to help millions of organizations grow better and we need exceptional product marketers to help us do that. We are hiring a Principal Product Marketer for our Marketing Hub PMM team.

As a Principal Product Marketing Manager you’ll be responsible for driving a significant and broad level impact for our Marketing Hub product, including leading launches, working as a key stakeholder with cross-functional teams such as product, sales, marketing, brand, communications, legal, web strategy, creative, customer success and more to pull off remarkable launches and drive sales and adoption plays. Your deep subject matter expertise and understanding of HubSpot's larger company-wide goals will be essential as you work on complex issues.

We’re looking for an experienced product marketer, a driver; with a strong owner’s mindset and demonstrated ability in driving product launches, go-to-market strategies, sales-enablement and product growth via direct and partnership channels. A story-teller; who is able to tell authentic and relatable stories and An Operator; who is adept at building and maintaining lasting relationships & working cross-functionally across product, sales, partnership, marketing and other support teams to drive meaningful growth for their portfolio.

In this role you will:

• Be responsible for a significant and broad level of impact, capable of working broadly across a wide scope and deep subject matter expertise.
• Work on complex issues that require a deep understanding of HubSpot’s larger company wide goals.
• Make decisions that impact the team’s milestones and goals
• Consistently come up with new ways of doing things. Make recommendations and establish processes/programs that impact the performance of the PMM team.
• Build productive relationships externally and across all departments of the organization.
• Determine the most effective methods and processes on new assignments and may coordinate activities for others on the team.
• Work across departments and with senior level stakeholders to solve complex or controversial problems by leading through influence with coaching and minimal escalations.
• Have wide-ranging experience, use areas of expertise and HubSpot objectives to resolve complex issues in creative and effective ways.
• Sometimes take on "special projects" outside your programs and apply expertise to solve new problems.
• Be seen internally and externally as an expert in multiple areas.
• Regularly present and publish content to push new ideas forward and shape the way others approach marketing.
• Work with Product to define the positioning and value proposition for Hubspot’s Marketing Hub features, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more.
• Own the value proposition, positioning, messaging, customer persona and used cases where needed
• Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications.

It’s likely you are:

• Roughly 5-7 years of product marketing experience, or similar experience in a product led role where key business objectives were impacted, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company.
• A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
• Are a skilled storyteller and customer-centric in your approach to marketing
• A point of view on product positioning and product launches done well and what great looks like.
• Great project management skills including strong communication around project timelines, responsible individuals, and status
• Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills
• An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.

Compensation Base Ranges from: 144,000-216,000k USD