Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As an Manager, Email Marketing, you are excited to drive growth with dynamic nurture campaigns, heavily focused on lead generation. You are comfortable working cross functionally, bringing marketing, analytics, user insights, and experimentation together to develop and optimize marketing strategy. You believe that great isn't good enough. You take a high level of ownership and care deeply about our service professionals (our Pros), building precise and delightful on-brand experiences. You are a self-starter with great attention to detail and excellent writing skills. You are a creative and empathetic thinker who enjoys problem solving and testing first-of-kind initiatives. You bring an analytical mind to our data-driven, growth-focused team.

Our marketing team is a data-driven and growth-focused function bringing marketing, analytics, user insights and experimentation together to develop and optimize the communication marketing strategy for customers to drive business growth. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Develop and execute lifecycle marketing strategies that align with broader business goals, focusing on driving engagement, retention, and growth
• Collaborate with senior leadership to define strategic objectives and KPIs for lifecycle marketing initiatives
• Identify opportunities for innovative marketing tactics and stay current with industry trends to enhance our lifecycle marketing efforts
• Work cross-functionally with marketing, sales, data analytics, customer success, and operations stakeholders to collect requirements and manage asset production
• Build email campaigns and segments in Iterable that perform against key top-line business goals, including booked demos, attended demos, inbound sales calls, and conversions
• Set up complex automated email series based on user segment, engagement, behavior, and our GTM strategies
• Ensure communication frequency guidelines and email best practices are adhered to, applying rigorous testing to meet conversion metrics and effectively communicate our brand
• Code responsive live-text and image-based emails using HTML and CSS email-oriented best practices
• Continuously monitor and analyze campaign performance, providing insights and recommendations to improve future efforts
• Lead and mentor your team, fostering a collaborative and high-performing team culture

Qualifications:

• 5+ years of experience developing email campaigns, CRM, engagement marketing programs through email, push notifications, sms, and/or in-app marketing
• Experience with an email management platform using dynamic content and personalization languages
• Experience with Iterable, Salesforce, digital retargeting, push marketing and SMS technology is a plus
• Experience with multi-variate testing preferred
• Knowledge of HTML/CSS for email is a plus

What will help you succeed in this role:

• Self-starter with the ability to learn quickly
• Cross-functional project management experience
• Empathy and compassion for small to midsize businesses

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, and CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $94,000-$118,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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