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Vice President, Product Marketing

Housecall Pro

Housecall Pro

Marketing & Communications, Product
United States
Posted on Wednesday, June 19, 2024

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.

We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

  • A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
  • Paid holidays and flexible, take-it-as-you-need-it paid time off
  • Equity in a rapidly growing startup backed by top-tier VCs
  • Monthly tech reimbursements
  • A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Vice President, Product Marketing for Housecall Pro, you are an experienced marketing leader who drives the go-to-market strategy and Product Marketing function for our growing suite of products and fintech services. You have a proven track record driving high performing product marketing strategies, with experience managing teams responsible for positioning, naming, pricing, packaging, and GTM tactics. B2B and SaaS experience is a plus.

Our Marketing team is a data-driven and growth-focused function bringing marketing, analytics, user insights and experimentation together to develop and optimize the marketing strategy to drive business growth. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

  • Lead the product Marketing team through excellent communication, analytical thinking, and team building skills
  • Define, build and and roll-out frameworks to drive consistent and effective product marketing processes for product releases and go-to-market campaigns
  • Gain in-depth knowledge of our customers and their needs through collaboration with product and fintech teams, qualitative and quantitative market research, and directly through customer feedback to influence decisions and the go-to-market roadmap
  • Develop go-to-market strategy (i.e. pricing, packaging, naming, value proposition, campaign planning, sales enablement) and lead product launches for our core product and fintech offerings
  • Drive the strategy to integrate new features into our overall offerings and differentiate our messaging and positioning from the competition
  • Work with front-line Sales, Product, Fintech, Business Operations, Innovation and Marketing teams to define communication strategies to drive awareness, adoption, upsells and engagement with new features and functionality
  • Work with the larger Marketing and Creative team to develop marketing assets that align with our voice, tone & brand guidelines (landing pages, emails, videos, one-sheets, etc)
  • Define go-to-market performance metrics, analyze results and report on campaign performance
  • Support leadership of Product-led Growth (PLG) while continuing to support critical sales motions
  • Collaborate cross-functionally to ensure a seamless customer communication journey across Sales, Customer Success, marketing automation and in-product communications
  • Responsible for performance against key top-line business goals including increasing sales, revenue growth, and retention


  • 12 - 15+ years of experience in marketing with extensive product marketing-oriented leadership
  • Proven track record delivering high impact product marketing strategies
  • A Bachelor’s Degree in business, marketing or related field or equivalent work experience, advanced degrees a plus

What will help you succeed in this role:

  • Strong analytical skills with a high level of curiosity and ability to problem solve
  • Ability to provide vision and direction to senior leadership while translating plans into focused and manageable goals to your direct team

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-SG1#LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $200,000-$215,000 + Bonus + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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