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Regional Marketing Manager - Michigan Market



Marketing & Communications
Cadillac, MI, USA
Posted on Wednesday, June 19, 2024

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.

Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.

As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.

Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

The Opportunity

Join us in tackling healthcare for rural America! We’re seeking a Marketing Manager who is passionate about having a positive societal impact, and using technology for good – solving issues of health inequity for communities that have been perennially underserved.

As we enter new geographies and expand within our existing markets, we need to grow our small but mighty team to support these efforts. In your role as Regional Marketing Manager, you’ll help us acquire new members and engage existing members. You will be responsible for providing deep insights and data driven recommendations at a Local level, working closely with our community outreach, sales, and central marketing teams. You will define and execute on local tactics, including but not limited to promotion of our new clinic locations, local advertising, and other field marketing work. You are comfortable in a rapidly changing environment, and with a role that spans multiple areas and functions.

What you’ll do:

  • Develop and execute end-to-end marketing strategies to help unlock growth areas
  • Work closely with cross-functional teams in operations, product, creative, and analytics to design, test, and execute marketing campaigns
  • Market to consumers directly through channel partnerships and local activations
  • Partner with the commercial team to test new ways to reach our target audience
  • The ability to operate within a fast-pace startup environment with limited direction and data
  • Support local events including attending events and create materials need to support local events
  • Help articulate local brand messaging
  • You can take ownership and lead initiatives, and know when to ask for advice or help
  • Create new marketing collateral as needed, including writing messaging and copy for ads, brochures, signage, etc. to educate patients, providers, brokers, and other community stakeholders on Homeward
  • You work well cross-functionally and like solving problems and puzzles and testing new ideas in order to drive scalable growth
  • You identify with our customer - a rural, medicare eligible senior who deserves better healthcare outcomes

What you bring:

  • 5+ years of marketing experience
  • Broad understanding of marketing tactics and techniques
  • Experience in Local marketing required
  • Strong quantitative and analytical skills
  • Sales enablement experience, including training and development of collateral
  • Comfortable working in a rapidly evolving environment - you love and thrive on change and challenge
  • Experience in retail, clinical site, and service marketing
  • Based in Michigan, ideally in Cadillac

Impress us even more:

  • Experience with healthcare marketing, partner marketing, or channel marketing in a B2B2C context

What shapes our company:

  • Deep commitment to one another, the people and communities we serve, and to care that enables everyone to achieve their best health
  • Compassion and empathy
  • Curiosity, and an eagerness to listen
  • Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
  • Strong focus on sustainability of our business and scalability of our services, to maximize our reach and impact
  • Nurturing a diverse workforce, with a wide range of backgrounds, experiences, and points of view
  • Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!


  • Competitive salary, equity grant, unlimited PTO
  • Comprehensive benefits package including medical, dental & vision insurance with 100% of monthly premium covered for employees
  • Unlimited Paid Time Off
  • Company-sponsored 401k plan

At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.

Homeward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.