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Senior Healthcare Copywriter (Contract)



Marketing & Communications
Chicago, IL, USA
Posted on Friday, May 10, 2024

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.

Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.

As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.

Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

The Opportunity:

Join us in tackling healthcare for rural America! We’re seeking a senior healthcare copywriter who is passionate about having positive societal impact, and for using technology for good – solving issues of health inequity for communities that have been perennially underserved. This role will initially be on a contract basis, with the possibility of transitioning to full-time employment based on performance and fit.

What you’ll do:

We are seeking a talented and creative Senior Healthcare Copywriter to join our Marketing team on a 6-month contract, averaging 40 hours per month. In this role, you will craft compelling and informative content to acquire provider partners and engage Homeward members. You will also contribute to driving provider and patient engagement and recruitment efforts for a variety of Homeward initiatives.


  • Develop clear and engaging content tailored for various platforms, including direct mail, email, SMS, and marketing collateral to support lifecycle marketing and provider engagement channels.
  • Write persuasive copy that fits Homeward’s tone and voice and communicates the benefits of Homeward’s Care Navigation product, specific care pathways, and preventive screenings/care.
  • Demonstrate a deep understanding of patient demographics, concerns, and preferences to tailor messaging effectively.
  • Collaborate with market teams to understand specific market needs and requirements.
  • Thoroughly research medical care pathways and clinical needs to interpret information accurately and translate content into various collateral and media formats.
  • Participate in team brainstorms, concept sessions, and creative reviews.
  • Collaborate closely with cross-functional teams, including product managers and market teams, to ensure alignment and create visually appealing and impactful materials.
  • Ensure that all copy is thoroughly proofed and ready for delivery or posting.
  • Manage multiple projects simultaneously, adhering to deadlines and priorities to ensure timely delivery of high-quality content.
  • Adapt to evolving project needs and contribute to a flexible and adaptable work environment.


  • Bachelor's Degree in English, Journalism, Communications, or a related field. A background in healthcare or medical copywriting is required.
  • Minimum 3 years of marketing copywriting experience with a focus on Healthcare.
  • Excellent writing, editing, and proofreading skills, with meticulous attention to grammar and accuracy.
  • Strong understanding of medical terminology, clinical trial processes, and ethical considerations.
  • Proficiency in adapting tone and style to suit multiple audiences and markets.
  • Familiarity with SEO principles.
  • Strong interpersonal skills and a team player.
  • Ability to work independently with effective time management in a fast-paced environment.

General Requirements

Please submit a minimum of three (3) healthcare writing samples or a link to your portfolio.

What Shapes Our Company:

  • Deep commitment to one another, the people and communities we serve, and to care that enables everyone to achieve their best health
  • Compassion and empathy
  • Curiosity, and an eagerness to listen
  • Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
  • Strong focus on sustainability of our business and scalability of our services, to maximize our reach and impact
  • Nurturing a diverse workforce, with a wide range of backgrounds, experiences, and points of view
  • Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!

This role will initially be on a contract basis, with the possibility of transitioning to full-time employment based on performance and fit. Compensation will be commensurate with experience and qualifications. This role is NOT currently eligible for an annual bonus, stock options, or benefits package.

At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.

Homeward is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.