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Demand Generation Manager



Sales & Business Development
Posted on Saturday, November 18, 2023

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 3 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 professional teams every day. From instantly creating a first draft to perfecting every message, Grammarly’s product offerings help people at 96% of the Fortune 500 get their point across—and get results. Grammarly has been profitable for over a decade because we’ve stayed true to our values and built an enterprise-grade product that’s secure, reliable, and helps people do their best work—without selling their data. We’re proud to be one of Inc.’s best workplaces, a Glassdoor Best Place to Work, one of TIME’s 100 Most Influential Companies, and one of Fast Company’s Most Innovative Companies in AI.

To achieve our ambitious goals, we’re looking for a Demand Generation Manager to join our Demand Generation marketing team. Reporting to the Group Manager, Demand Generation, this role will run campaigns and initiatives that drive marketing-sourced sales pipeline from specific target persona(s). They will contribute to the plan to generate MQLs that convert to a channel for Grammarly Business, ensuring we reach our target persona(s) with consistent, relevant messaging that increases consideration.

Your impact

As Demand Generation Manager, you will work very closely with events and content partners within the Demand Generation team, helping to drive pipeline and revenue growth. You’ll also partner closely with our PMM team to ensure they are the demand generation team expert on their assigned persona and represent the messaging and channels that perform best. You have a strong track record of driving demand through strategies and tactics, including events, content, digital marketing, web, industry partnerships, and more.

In this role, you will:

  • Lead the strategy and execution to attract target functional personas, including messaging and promo plans.
  • Tailor tentpole demand generation campaigns to create more personalized touchpoints for your audience, creating and capturing demand.
  • Work with the B2B events team to determine which field events will drive the highest value sales pipeline from your buyer persona.
  • Work with the B2B content team to create reports, infographics, blog posts, and emails that resonate with your target audience and drive top-of-funnel engagement.
  • Work with channel owners in other marketing teams to extend awareness and engagement within your segment through campaigns and ads.
  • Be responsible for MQLs and pipelines driven by your segment, laddering to the team’s overall demand generation goals.

We’re looking for someone who

  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.
  • Is able to collaborate in person 3 weeks per quarter, traveling if necessary to the hub where the team is based.
  • Has a proven track record of crafting marketing strategies and plans that drive MQLs that convert to generate pipelines for new business and expansion.
  • Is an expert in the B2B lead funnel, from lead > MQL > SQL> opportunity to close, with an understanding of what drives conversion/volume of each.
  • Move themselves and others to action, even if there is incomplete information or other hurdles.
  • Has an ownership mindset toward results, failures, and successes.
  • Can successfully coordinate, empower, and direct multiple stakeholders, details, and timelines toward a specific goal.
  • Can consider, play out, and weigh alternative scenarios based on strategic objectives.
  • Can analyze and pull meaningful insights from both quantitative and qualitative data.

Support for you, professionally and personally

  • Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
  • A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs.

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching
  • Paid parental leave
  • Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
  • Home office stipends
  • Caregiver and pet care stipends
  • Wellness stipends
  • Admission discounts
  • Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

United States:
Zone 1: $138,000K – $173,000K/year (USD)
Zone 2: $124,000K – $156,000K/year (USD)
Zone 3: $117,000K – $147,000K/year (USD)
Zone 4: $110,000K – $138,000K/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Please note that EEOC is optional and specific to US-based candidates.




All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.