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Senior Manager, Demand Generation, Grammarly for Education



Sales & Business Development
Posted on Wednesday, August 30, 2023

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 4 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity

Every day, tens of millions of people and 50,000 professional teams worldwide trust Grammarly’s AI and human expertise to help ideate, compose, revise, and comprehend communications. Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication. Together, we’re building on more than a decade of steady growth and profitability. We’re defining the communication assistance category with our tailored service offerings: Grammarly Free, Grammarly Premium, Grammarly Business, and Grammarly for Education. Our latest product offering, GrammarlyGO, brings the power of generative AI to our users. It all begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

To achieve our ambitious goals, we’re looking for a Sr. Manager, Demand Generation to join our demand generation team. This person will report to the Head of Demand Generation and work very closely with the Grammarly for Education sales team, helping to drive pipeline and revenue growth.

The person in this role must have a strong track record of driving demand, ideally from the education industry, and should be an expert in demand gen strategies and tactics including events, content, digital marketing, web, industry partnerships and more. They will inherit a program that is achieving results in a scrappy way, testing new formats and tactics to build a mix to achieve our ambitious growth targets.

This leader will work in a matrixed cross-function manner, with support from content, events, analytics and operations partners reporting into other marketing teams. They will initially be an IC with the opportunity to immediately build a small team.

Your impact

As Sr. Manager, Demand Generation, you will drive demand generation strategy to reach educational institution buyers and influencers, supporting Grammarly's strategy to gain global share of educational organizations and student users. You will define the plans and drive execution for building awareness and lead-generating activity for the education line of business.

In this role, you will:

  • Drive demand generation strategy that efficiently delivers on pipeline coverage targets and leading indicators such as MQLs.
  • Conceptualize and execute on campaigns and tactics to garner attention from our target buyers in the higher education industry globally.
  • Foster a strong partnership between Grammarly for Education sales and marketing teams, ensuring the sales organization understands demand gen strategy, campaigns and impact.

We’re looking for someone who

  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is able to collaborate in person 4 weeks per quarter, traveling if necessary to the hub where the team is based.
  • Has a proven track record of crafting marketing strategies and plans that drive MQLs that convert to generate pipeline for new business and expansion.
  • Is an expert in the B2B lead funnel, from lead > MQL > SQL> opportunity to close. Understanding of what drives conversion/volume of each.
  • Can successfully coordinate, empower, direct multiple stakeholders, details, and timelines towards a specific goal.
  • Has an impatience to move themselves and others to action, even if there is incomplete information or other hurdles.
  • Can analyze and pull meaningful insights from both quantitative and qualitative data.
  • Has experience partnering with external agencies and leading/influencing internal content and creative teams.
  • Has a scrappy approach to in-market learning that will inform playbook and business cases for greater investment.

Support for you, professionally and personally

  • Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
  • A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs.

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching
  • Paid parental leave
  • Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
  • Home office stipends
  • Caregiver and pet care stipends
  • Wellness stipends
  • Admission discounts
  • Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

United States:
Zone 1: $173,000 – $219,000/year (USD)
Zone 2: $156,000 – $197,000/year (USD)
Zone 3: $147,000 – $186,000/year (USD)
Zone 4: $138,000 – $175,000/year (USD)
Zone 1: $131,000 – $160,000/year (CAD)
Zone 2: $111,000 – $136,000/year (CAD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Please note that EEOC is optional and specific to US-based candidates.



All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.