About the Role

Fivetran is the data foundation for AI, enabling enterprises to scale analytics and operations with confidence. By unifying data movement, management, and transformation, Fivetran enables a secure, reliable, and portable foundation for AI across clouds, engines, and tools.

We are looking for a Senior Technical Product Marketing Manager to join our Product + Portfolio Marketing team and lead strategic initiatives across the Fivetran platform and product portfolio. This is a highly cross-functional, generalist technical PMM role that will support key product areas as needed and help scale technical product marketing across the organization. This role ensures our marketing efforts align with the technical depth, clarity, and value our customers expect. Technical Product Marketing Managers at Fivetran stay current on the evolving data and analytics landscape, modern data infrastructure, and emerging trends such as AI. As part of the Product Marketing team, you will drive product growth and marketing success through go-to-market (GTM) launches, compelling technical content, and deep product knowledge across the Fivetran platform.

You’ll work closely with Product, Engineering, Sales Engineers, Solution Architects, Sales Enablement, and broader Marketing teams to showcase Fivetran’s platform capabilities and product innovations. You’ll engage technical personas including data engineers, analytics leaders, data architects, CDOs, CIOs, and other stakeholders responsible for building and scaling modern data infrastructure.

This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You’ll Do

• Content Development & Messaging: Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content. Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences. Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment.
• Customer & Market Insights: Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging. Partner closely with Product Management to deeply understand features, technical capabilities, and customer use cases across multiple product areas. Develop how-to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion across key products.
• Cross-Functional Collaboration: Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas. Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands-on labs.
• Technical Expertise: Operationalize technical product marketing best practices across teams. Stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance, etc. Serve as technical SME on the Fivetran platform, articulating how it fits into customers’ broader data stacks and workflows. Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations.
• Thought Leadership: Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs. Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio. Help position Fivetran as a foundational component of modern, scalable data infrastructure.

Skills We’re Looking For

• 4-8 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting
• Data industry experience and expertise: Either hands-on work with or a deep knowledge of data engineering with a focus on data integration, data lakes, open table formats (e.g. Delta Lake, Apache Iceberg), data warehouses, data catalogs and related technologies (e.g. SQL, dbt, python, Spark).
• Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage. Has a keen interest in all things data integration and cloud destinations and a willingness to work on new product areas as they arise.
• Experience working with multiple different teams: Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results.
• Strong in-person, virtual, and written communication: Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
• Highly-organized with an excellent project management track record: Strong project management skills to juggle multiple initiatives and projects, maintain proactive communication with stakeholders, and meet deadlines.
• An understanding of our target customers: The ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.

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