About the Role

This is an exciting opportunity to be our first dedicated marketing hire in Singapore! As the Marketing Manager, you will play a pivotal role in establishing and growing our presence in the ASEAN market. Your focus countries would be Singapore, Indonesia, Malaysia, Thailand and India. You will be responsible for developing and executing a comprehensive marketing strategy focused on events, partner marketing, email marketing and case studies.

This role requires a hands-on, entrepreneurial spirit and the ability to work independently while collaborating effectively with global teams. You will have the opportunity to shape our marketing efforts from the ground up and make a significant contribution to our success in ASEAN.

This role will report directly to the Head of Marketing - APAC, based in Sydney, Australia.

As our Regional Marketing Manager for ASEAN, you will be the driving force behind our local market presence. Success in this role means transitioning from a supportive team player to a high-energy leader who scales our regional footprint through meticulous execution and strategic alignment.

You will be measured by your ability to:

• Drive Predictable Growth: Launch and scale a sophisticated ASEAN marketing motion that consistently generates a high-quality pipeline for the sales team.
• Establish Local Authority: Build Fivetran’s credibility by producing high-impact, local content and hosting premium events that resonate with the local market.
• Master Cross-Functional Rhythms: Navigate time zones and cultural nuances to establish seamless working cadences with Sales, Alliances, and Global Marketing teams.
• Execute with Precision: Demonstrate exceptional organisational proficiency by managing the regional budget and project timelines with increasing independence and disciplined prioritization.

Cultivate Social Proof: Secure and amplify ASEAN customer success stories, turning local wins into powerful proof points for the broader region.

This full-time remote position based out of Singapore.

Technologies You’ll Use

• Marketo, Google Suite, Outreach, Height, Salesforce, Coupa, Ironclad, Salesforce, Looker

What You’ll Do

• Plan and execute a variety of events, including conferences, roundtables, community events and webinars. This includes vendor management (sourcing, procurement), liaising with event organisers, overseeing booth builds, and managing event logistics
• Oversee the adaptation of marketing materials (website content, brochures, presentations, etc.) for each international market
• Develop localised content and case studies, with the help of product marketing, to showcase our value proposition and driving engagement
• Advise on local digital and direct marketing campaigns
• Source, order, and manage inventory of branded promotional items
• Work closely with the global brand/design team on asset fulfillment and management
• Assist in managing the marketing budget for ASEAN and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
• Partner closely with sales and business development teams on enablement of messaging for marketing campaign promotion and follow-up
• Align with both our Tech and SI Partner ecosystem to forge great Partnerships

Skills We’re Looking For

• 3+ years of experience in marketing, with a strong focus on event management and content creation.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of the ASEAN business landscape and cultural nuances.
• Excellent communication, interpersonal, and presentation skills.
• Highly organised and detail-oriented, with the ability to manage multiple projects simultaneously.
• Proactive, self-motivated, and able to work independently.
• Experience working with the technologies listed below.

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