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Database Marketing Manager



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See open jobs at Fivetran.
Marketing & Communications
Oakland, CA, USA
Posted on Saturday, January 13, 2024

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We are looking for an experienced and dynamic Database Marketing Manager to lead our database marketing efforts. The ideal candidate will have a proven track record in B2B demand generation marketing, marketing operations, and campaign execution. You will be responsible for managing and optimizing our prospect database, developing targeted marketing strategies, and collaborating with cross-functional teams to drive revenue growth.

This is a full-time position based out of our Oakland or Denver offices or remote.

What You'll Do:

  • Develop and maintain a comprehensive email database strategy that supports segmentation, personalization, and campaign effectiveness.
  • Continuously evaluate and improve the quality and health of the email database.
  • Own the Marketo architecture to ensure strategic audience targeting and efficient email campaign execution.
  • Enable and operationalize data-driven audience targeting strategies to ensure emails reach the most relevant recipients.
  • Collaborate with stakeholders to define audience personas and segmentation criteria.
  • Establish and enforce email marketing best practices across the organization.
  • Share best practices and create a conduit for cross-team collaboration around email best practices.
  • Develop a framework to enable teams to manage their email marketing calendar, ensuring a consistent and coordinated approach to email campaigns.
  • Partner with the demand generation team to operationalize data-driven email campaigns and ensure seamless execution.
  • Monitor and analyze the performance of different segments to refine strategies.
  • Monitor and report on the growth and trends of the database

Skills We're Looking For:

  • Minimum 5 years of experience in Marketing Operations and/or MarTech.
  • Minimum 5 years of Marketo experience and/or owning or administration of the system with a focus on email and nurture strategy
  • Proven ability to think strategically, but with exceptional attention to detail in execution.
  • Strong influencing and relationship-building skills, and ability to collaborate effectively with cross-functional teams.
  • A commitment to staying current with the latest trends and best practices in marketing technology.
  • Excellent analytical and problem-solving skills.
  • Strong communication and presentation abilities.


The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.

Pay Range
$112,000$140,000 USD

Perks and Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team building activities
  • Monthly cell phone stipend
  • Recharge, reenergize, and pursue personal and professional goals with a 30 day paid leave after 5 years

*may vary by country - please reach out to your recruiter for more information

To learn more about Fivetran's benefits by region - click here.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

This job is no longer accepting applications

See open jobs at Fivetran.