Digital Performance Manager (SME Segment)
Finom
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Europe
Posted 6+ months ago
About Finom
Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.
Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.
At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
About the role
We are seeking a hands-on, data-driven Digital Performance Manager to join our Paid Media team. In this role, you will drive the growth of our digital presence among corporate clients and entrepreneurs, focusing on performance marketing for B2B audiences (SME clients).
You will be responsible for planning, executing, and optimizing paid campaigns across key platforms such as LinkedIn, Meta, TikTok, Google Ads, and DV360, while also experimenting with emerging channels (e.g., Reddit, Amazon, Snapchat).
This position reports directly to the Paid Media Team Lead and involves close collaboration with our creative, analytics, product, and sales teams.
Key Responsibilities
- Plan, launch, and optimize paid media campaigns targeting SME audiences across multiple digital platforms.
- Continuously test audiences, creatives, formats, placements, and bidding strategies to enhance lead quality and reduce CPL.
- Partner with product and sales teams to ensure campaigns align with customer pain points and product value propositions.
- Analyze campaign performance across the funnel, report on key metrics (CPL, CAC, CTR, ROAS), and recommend actionable improvements.
- Develop basic dashboards or collaborate with analysts to enable data-driven decision-making.
- Stay up to date with advertising platform developments, privacy regulations, and emerging B2B marketing trends.
Who you are
- 5+ years of hands-on experience in digital performance marketing, ideally within B2B or SaaS environments.
- Demonstrated expertise in: LinkedIn Ads, Meta Ads Manager, Google Ads (Search, Display, YouTube), DV360 (experience with additional programmatic platforms is a plus).
- Strong understanding of the B2B customer journey, including long sales cycles and strategies to generate qualified leads.
- Proficiency in analyzing campaign data, building hypotheses, and optimizing based on measurable performance.
- Familiarity with tracking, tagging, and analytics tools, including Google Analytics, Looker Studio, and Power BI.
- Proficiency in English (intermediate level or above) for working with ad platforms and technical documentation.
Nice to have
- Experience with CRM systems (e.g., Salesforce).
- Marketing automation platforms and A/B testing frameworks.
- Background in fintech, SaaS, or SME/entrepreneur-focused marketing.
- Basic knowledge of GTM, APIs, and pixel implementation.
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
This job is no longer accepting applications
See open jobs at Finom.See open jobs similar to "Digital Performance Manager (SME Segment)" General Catalyst.
