CRM Manager
Finom
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See open jobs at Finom.See open jobs similar to "CRM Manager" General Catalyst.
Barcelona, Spain
Posted 6+ months ago
About Finom
Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
Over the past two years, our team has fuelled exponential growth, securing $105 million in investments and propelling us into hyper-growth mode. We’re on track to become a unicorn start-up, backed by global funds like General Catalyst (known for supporting Airbnb, HubSpot, KAYAK, and Stripe). Finom has expanded its reach across 10+ EU countries, with a strong presence in key markets like Germany and France.
At Finom, we’re not just redefining the entrepreneurial experience—we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
Working format:
Cyprus: Relocation package is provided.
Spain: we are only able to hire candidates who possess a DNI (for Spanish nationals) or a NIE linked to a valid working permit in Spain (for foreign nationals). Relocation support is not provided.
Poland: employment will be under 'Umowa o Pracę' (UoP). Relocation support is not provided.
About the Role
We're seeking a highly motivated and results-oriented CRM Marketing Manager to spearhead our customer communication strategy across a variety of channels. You will play a pivotal role in driving activation, engagement, and long-term retention by leveraging our CRM tools and implementing sophisticated lifecycle marketing automations. This is an exciting opportunity to own and optimize our direct-to-customer communication, ensuring personalized and impactful experiences at every touchpoint.
Responsibilities:
- Omnichannel Campaign Management: Plan, execute, and optimize marketing campaigns across email, SMS, push notifications, in-app banners, and WhatsApp to achieve key business objectives.
- Lifecycle Marketing Automation: Collaborate with the Growth domain to strategize, build, and implement lifecycle marketing automation flows aimed at increasing user activation, engagement, and retention.
- CRM Tool Management: Manage and optimize our CRM tools (Exponea, Twilio) to ensure data integrity, efficient campaign execution, and optimal performance.
- Segmentation & Personalization: Develop and implement robust segmentation strategies to enable effective personalization of communications, ensuring relevant and engaging content for different user cohorts.
- Performance Monitoring & Optimization: Continuously monitor and improve key operational metrics (deliverability, bounce rate) and engagement rates (open rate, click rate, CTOR), as well as conversion rates, identifying areas for optimization and experimentation.
- Automation Identification & Implementation: Proactively identify opportunities for automation across the entire user journey and implement triggered communications to enhance user experience and drive desired actions.
- Reporting & Stakeholder Communication: Prepare and present clear and concise reports on campaign performance, key metrics, and insights to main stakeholders, providing actionable recommendations for future strategies.
Who you are
- With over 4+ years of experience in CRM, you are capable of conceiving, planning and executing communication campaigns independently;
- You have experience working in distributed teams, making sure all tasks are delivered on time and providing visibility and transparency of all process;
- You have experience with Exponea, the primary marketing automation tool. You also possess experience on Twilio for Whatsapp and SMS messages. Experience with other CRM tools, like Hubspot/Klaviyo, and with CDPs (eg. Twilio Segment, Rudderstack) are a plus;
- You are process oriented: you understand that CRM thrives on correct process, and you are serious about documenting your work;
- You are analytical and comfortable with dealing with raw data. You master SQL and have a knack for data analysis, especially regarding channel performance and conversion rate optimization;
- You master stakeholder management, making sure everyone is involved and aware of your work. You value transparency and candor in work relationships;
- You are curious and willing to go the extra mile to deploy new experiments, even if it means learning about new channels, investigating integrations and exploring
- You are fluent in English. Other European languages (spanish, french, german, etc) are a plus
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
This job is no longer accepting applications
See open jobs at Finom.See open jobs similar to "CRM Manager" General Catalyst.
