Content Marketing Lead
Eudia
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See open jobs at Eudia.See open jobs similar to "Content Marketing Lead" General Catalyst.Marketing & Communications
Palo Alto, CA, USA
Posted 6+ months ago
About Eudia
Eudia is redefining the future of legal work with AI-powered Augmented Intelligence, enabling Fortune 500 legal teams to move faster, manage risk more effectively, and unlock new business value. Backed by $105M in Series A funding led by General Catalyst, we’re building a category-defining platform that blends AI-driven automation with human expertise, transforming legal from a cost center into a strategic growth driver.
At Eudia, we move fast. Unlike traditional enterprise software, our teams ship solutions in days, not months—delivering real impact for some of the world’s largest companies, including Cargill, Coherent, DHL, and Duracell. We’re solving one of the most complex, unsolved challenges in AI: bringing trust, accuracy, and security to legal automation.
The Role
We are in the exciting phase of building our marketing team. Our intention is to take a modern, audience-first approach to building the Eudia brand – using engaging media formats, distributed across rented channels, in order to drive conversions into our owned audience. We believe this strategy will enable us to build relationships at scale with our audience of Chief Legal Officers, establish the new market category we aim to create in Augmented Intelligence, and over time, drive pipeline via scalable digital channels.
Now, we just need to find an owner for this exciting effort.
In this role, you will be responsible for building a media company within our company – leveraging our founders, customers, and members of our community as ‘creators’ behind the movement we are creating. The right candidate is bought into this line of thinking as the future of content marketing, and yet also, has rich experience in executing the traditional, journalistic content marketing strategy as well.
We are looking for someone who will fully embrace genAI and agentic workflows to become a 100x content marketer – using technology not to replace human creativity, but rather, to scale your ability to repurpose content and key messages across different audiences, mediums, and formats. Your job will be to create a global, cross-channel audience marketing strategy that wins the hearts and minds of the legal industry – starting with Chief Legal Officers
Responsibilities:
- Audience Building: Develop and execute social media strategies (especially on LinkedIn) to grow and engage our audience – including short-form video and community engagement.
- Audience Borrowing: Partner with leading brands, creators, trade associations, university groups, and other leveraged distribution networks (ex. podcasts) that are relevant to our audience.
- Drive Thought Leadership: Create and curate content that positions the company and its spokespersons as authoritative leaders in the industry, fostering trust and credibility with key audiences.
- Scale with AI: Leverage models and agents thoughtfully in order to scale our ability to generate content and reach our audience.
- Thoughtful Writing: Create thoughtful articles, original research, industry reports, and other journalistic pieces of content by interviewing key executives and other influential voices within our community.
- Engagement & Conversion: Build a strategy to engage and nurture our audience, moving them from rented channels to owned audiences.
- Founder Brand: Work directly with our founders and other internal spokespeople to create and distribute content that establishes their credibility as thought leaders in our space.
- SEO: Oversee SEO-driven content strategy, working with agencies or contractors to drive organic traffic and optimize for search rankings.
- Revenue and Pipeline Accountability: Tie all audience marketing strategies to tangible business outcomes, ensuring they contribute to pipeline growth, account penetration, and revenue from key target accounts.
- Vendor Management: Manage external contractors and agencies to scale post-production efforts, ensuring projects are delivered on time, on budget, and at the highest quality standards.
Qualifications:
- Experience in enterprise AI, SaaS, cloud, or emerging technologies.
- Passion for creating engaging, high-quality content that builds trust and inspires action.
- Deep understanding of modern social media marketing tactics, particularly on LinkedIn.
- Experience building audiences and driving measurable business outcomes.
- Strong grasp of SEO principles and the ability to collaborate with agencies to execute.
- Familiarity with tools like Google Analytics, SEMrush
- Background in building content strategies for new or emerging marketing categories.
- Strong writing capability and experiences crafting narratives that resonate with audiences driving both emotional connection and actionable insights
- Experience with account-based marketing (ABM) strategies and pipeline-driven content marketing.
Why You'll Love Working Here:
- Be part of a category-defining company that is reshaping the future of legal technology.
- Work closely with top-tier Product and GTM leaders in a fast-paced, high-impact environment.
- Competitive compensation, benefits, and the opportunity to grow as we scale.
We’re a team of builders, operators, and problem-solvers who are passionate about reshaping an industry that has long been resistant to change. If you’re looking for a place where you’ll be challenged, take ownership from day one, and work alongside some of the brightest minds in AI and legal, we’d love to meet you.
This job is no longer accepting applications
See open jobs at Eudia.See open jobs similar to "Content Marketing Lead" General Catalyst.
