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Vice President, Patient Acquisition



Boston, MA, USA
Posted on Monday, August 7, 2023
Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at
Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.
We are seeking a results-oriented, team-focused and mission-driven professional to join our commercial leadership team as Vice President of Patient Acquisition. This person will be a trusted partner to SVP of Growth to develop and drive high-impact strategies to grow our patient census by scaling high quality referral sources and effectively pulling qualified patients through the funnel to starting treatment with Equip. This is a high visibility role with ownership over one of the most important core capabilities of the company. Our ideal candidate will bring skill, tenacity and passion to play an instrumental role to strengthen the company's business strategy, execution against critical priorities and plans to grow and scale, and product roadmap.


  • Outline and manage to clear goals and metrics based on business objectives, industry benchmarks, market data and other key factors
  • Develop specific plans for growth by channel, including the funnel activities and metrics that need to be tracked and the resources required to achieve goals
  • Identify and develop plans to realize growth opportunities that align to our service culture, business strategy and goals (this could include patient experience, outreach and engagement)
  • Partner with Equip's marketing team and market leadership to develop unique, differentiated strategies to drive patient acquisition and retention
  • Deploy tactics and campaigns to drive organic patient acquisition, measuring the metrics and impact of each tactic and campaign at every stage in the acquisition pipeline, measuring ROI and impact on growth
  • Partner with marketing to drive execution against patient acquisition and conversion strategies, monitor performance, and deliver strong CAC while meeting growth goals
  • Stay up to date with advancements, trends, and best practices in the mental health patient acquisition space
  • Conduct competitor analysis to identify areas for differentiation and improvement


  • 10+ years of experience in healthcare including growth, provider sales or consumer marketing experience as well as leading strategy development and execution using deep analytics to measure effectiveness and refine strategy
  • Depth and experience in the provider sector
  • Data-driven and strategic orientation to decision making with experience using analytics to optimize programs to deliver maximum ROI
  • Demonstrated strategic thinker and self-starter capable of developing mission critical recommendations and seeing them through in a hands-on way
  • Proven ability to successfully drive outcomes in a high-growth, dynamic, resource-constrained environment
  • Bachelor's degree required; graduate degree preferred

Bonus if you have the following:

  • Experience in a remote or virtual setting
  • Passion for mental health and eating disorder treatment and expanding access to treatment
Compensation and Benefits:
Equip offers competitive compensation and benefits programs as well as, career development opportunities, and exciting team retreats to ensure community and connection. The Talent Acquisition team will provide candidates with our benefit guide and share compensation information beyond posted bands. Below we have highlighted a list of some of our most popular benefits.
Short and long term incentives, including yearly bonus potential
Remote work from home
Flexible PTO & Leave programs
Health, dental, and vision insurance
Wellness and reproductive care programs
401k retirement savings plan
Home office set-up stipend
Co-working monthly stipend
Equal Employment Opportunity:
At Equip, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sexual orientation, gender identity, gender expression, familial status, age, weight, disability and/or any other legally protected classification protected by federal, state, or local law.