Field Marketing Manager

DOSS.COM

DOSS.COM

Marketing & Communications
San Francisco, CA, USA
USD 140k-170k / year + Equity
Posted on Dec 2, 2025

Location

San Francisco

Employment Type

Full time

Location Type

On-site

Department

GTM

Overview

At Doss, we’re building an AI-native ERP to unlock the next generation of automation. We re-wrote 50 years of legacy software so operators can move faster with fewer tools. It’s working—and now we’re scaling what’s working most: field.

We’re hiring a Field Marketing Manager to own and scale our entire field program—from national conferences to high-end experiential events. You’ll run point on strategy and logistics, partner with Demand Gen to pack the room, and prove ROI in pipeline created and accelerated.

This is an in-person role in San Francisco with ~75% travel across the U.S.

Why This Role Matters

  • Field is a growth engine: We 3×’d event-sourced pipeline last quarter by going hard on field. We’re doubling down

  • Up-market motion: Executive-caliber experiences are key to breaking into larger accounts

  • Build the program: You’ll take “what’s working” and turn it into a machine we can run every week, in multiple cities, then scale into a team

What You’ll Own

  • Program Strategy & Calendar: Build a national calendar that blends major conferences with evergreen experiential programming. Prioritize by ICP, region, and forecast needs

  • End-to-End Execution: Source venues/sponsorships, negotiate contracts, manage vendors, staff events, ship booths/assets, and run on-site ops with military-grade checklists

  • Demand & Attendance: Partner with Demand Gen to fill the room—email, paid, partners, SDR sequences, exec invites, and personal outreach. Own show-rate, no-show recovery, and post-event nurtures

  • Lead Capture & Routing: Ensure flawless capture, enrichment, dedupe, and instant routing to SDR/AEs

  • Revenue Impact & Reporting: Instrument everything. Track sourced/influenced pipeline, cost per meeting/opportunity, velocity, and win-rate lift. Run tight post-mortems and iterate

  • Budget & Vendors: Manage a $1-2M annual budget, optimize spend mix, and build a reliable vendor bench for venues, A/V, experiences, and fabrication

  • Cross-Functional Orchestration: Align with Sales, RevOps, and Product on targets, narratives, and staffing. Build executive-ready briefing docs and mutual action plans for top accounts

  • Scale the Team: Operate as a high-output individual contributor now; help scope and hire additional field marketers/contractors as volume increases

What You’ll Do (First 90 Days)

  • Audit current events; standardize playbooks, runbooks, and QA checklists

  • Ship a quarterly field plan with weekly activations (conference or experience)

  • Stand up airtight measurement: dashboards for pipeline, CPL/CPO, and acceleration

  • Deliver 1–2 flagship dinners and 1 Ops Suite that convert to booked meetings within 7 days

About You

  • Operator’s operator: Ultra-organized, detail-obsessed, thrives on Gantt charts, runbooks, and timelines—and still brings creative flair

  • Demand-minded: You know attendance isn’t magic. You pull the levers (copy, offers, channels, partners) to get the right people in the room

  • Executive presence: Comfortable hosting C-suite and VP ops/supply chain audiences; you set the tone on site

  • Data-driven: Live in the numbers; you instrument, attribute, and defend ROI

  • High energy, road-ready: Love being on site 2–3 days a week; keep standards high while traveling

  • Team-first, no-ego: You communicate crisply, take feedback, and make others better

Your Experience

  • 4-7 years in B2B SaaS field marketing or event marketing with measurable pipeline impact

  • Owned national conference programs and executive experiential (dinners/suites/VIP)

  • Proven $2M+ annual field budget ownership

  • Hands-on with CRM/automation, enrichment, lead capture tools, and routing/SLAs

  • Bonus: experience supporting enterprise, up-market motions; partner co-marketing; booth design/fabrication

How We Operate

  • Go and See: Build intuition at the source—on the floor, in the suite, at the dinner

  • Reality is Malleable: We don’t wait for perfect; we ship, learn, and scale

  • Excellence is Mundane: Checklists and cadence beat heroics

  • Everyone is Technical: We use data and automation everywhere

Compensation

The salary range for this role is $140K–$170K base + equity.

All compensation packages include equity because we believe employees building Doss deserve ownership. Salary and equity offered will be determined by several factors, including job-related skills, experience, and relevant education or training.

Benefits

  • Premium medical, dental, and vision insurance

  • Unlimited PTO + mandatory US holidays

  • 401(k), immediate eligibility (non-matching)

  • Wellness, commuter, and equipment stipends

  • Premier SF office with snacks/drinks; lunch catered 4×/week

  • Relocation support available