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CRM Executive



Data Science
Hong Kong
Posted on Thursday, January 25, 2024

The Role

As a CRM Executive, you are the voice of Deliveroo when speaking with our HK customers. Reporting into the HK CRM Manager, you’ll initiate, build, proof, send and approve targeted campaigns across our customer segments, including campaigns that support and enhance our overall marketing calendar. Overall you’ll be laser focused on creating campaigns that are relevant to our customers, focusing on utilizing the right channels at the right time, ultimately delivering a meaningful impact to our customers and the business. You'll sit within the HK Marketing Team, but will work closely with teams in other markets from across the whole business.

You’ll be a passionate and technical CRM marketer, who consistently puts the customer at the center of their decision making and campaign execution. You'll be the kind of person who can’t wait to look at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns. You'll work well with others and arrive at kick-off meetings for a new campaign full of ideas, based on what we've learnt through data and your own inspiration.

To do all of this, you'll :

  • Collaborate with the HK CRM Manager, HK Marketing Team and other stakeholders to support the HK Marketing calendar through CRM channels & in-app touchpoints
  • Coordinate and be responsible for BAU calendar management and for creating engaging and dynamic end-to-end delivery of emails, push-notifications, in-app banners and in-app messages executing in a timely and effective manner
  • Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
  • Drive test & learn strategies to optimize email templates, content and customer initiatives creating CRM best practices and making recommendations
  • Support the HK CRM Manager with the CRM strategy: analyze and track key segments for future growth and planning
  • Conduct post campaign reporting, pulling out the most interesting learnings and using these to guide your future ideas
  • Track competitor CRM activities and provide a weekly report

What we're looking for:

  • Bachelor's Degree (Marketing or Business preferred) or strong relevant experience
  • A minimum of 1-2 years experience working within CRM
  • Demonstrated experience in working with databases, data analysis segmentation
  • Highly computer literate with:
    • HTML familiarity (ability to understand where changes need to be made)
    • Email deployment experience (Braze experience preferred)
    • Data visualization tools (Looker experience preferred)
  • Self-motivated, driven and have the desire to help
  • Ability to coordinate with multiple stakeholders
  • Ability to work on strict & tight deadlines
  • Native Cantonese speaker and writer, English fluency a must