Local Marketing Associate
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Why the Local Marketing Team
The team develops the marketing strategy for how Deliveroo wins at a hyper-local level. This includes identifying where to play, which target audiences we want to win with and using commercial and consumer insights to develop campaigns to improve performance metrics.
Why the role
The Local Marketing Associate will report into the Head of Local Marketing. Whilst you will have a London focus, you will also work on projects that span across regions. This is a hybrid role and will require you to be in the London office 3 days a week.
Daily, you will work with Commercial teams to evaluate and prioritise the commercial needs and opportunities within priority areas. With the support of the Head of Local Marketing, you’ll use data and insight to build customer-focused and data-driven marketing strategies to capitalise on the local opportunities, identifying which marketing levers need to be pulled across the full funnel (Awareness, Consideration, Conversion).
You will develop campaigns from brainstorming through to measurement, working with the Media and Campaigns side of the team to build how it comes to life for customers. Campaigns will range from tactical promotions, through to brand activations.
You will work with a variety of team members both internally (UK Marketing Team, Commercial, Finance, Operations, Legal, Tech, Data Science) and externally (e.g local activation agencies).
You will deliver campaigns on-budget, optimising activity throughout and conducting a full Post Campaign Review to report on CPIO/Return on investment and learnings, sharing those within the Local Marketing team and the wider Marketing team.
- Experience in marketing or agency experience, managing end-to-end campaigns from brainstorming through to measurement
- You’re a data-driven and comfortable with interpreting data to develop marketing solutions to commercial problems
- You’re a strategic thinker and excel at of problem solving
- You're experienced at executing simultaneous projects at once.
- You have experience managing multiple team members and presenting your ideas.
- You are enjoy working in a fast pace environment and, autonomously and part of a team
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven't even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.
Benefits and Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company's success.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to anyone of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing start-up's around.