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Senior Marketing Automation Specialist



Marketing & Communications
London, UK
Posted on Thursday, August 31, 2023

About the role

Please note, this is a fixed-term contract running until October 2024

The Marketing Platforms team at Deliveroo is looking for an experienced Senior Marketing Automation Specialist to solve some of our most complex technical marketing challenges globally. To help us solve these problems as a Senior Marketing Technologist you’ll work with a team made up of multiple technical disciplines, including engineering, analytics engineering, data science and product management. You’ll partner with central and local marketing teams, looking after and developing a suite of marketing tools and services that help our teams to operate, serving up amazing experiences to our customers through our advertising on and off our platform. You will work under a hybrid model - between our London HQ and home and will report into the Marketing Platforms Director.

What you'll be doing

  • Support the technical delivery of the vision for Marketing Technology at Deliveroo within the Marketing Platforms team.

  • Be the go-to MarTech counterpart supporting Performance Marketing and other central marketing functions at Deliveroo.

  • Support strategy and prioritisation of the Marketing Platforms road-map to ensure we achieve performance targets and maximise growth opportunities.

  • Support the wider MarTech team, elevating the quality of technical execution with a focus on Python coaching.

  • Use rapid experimentation to find new growth opportunities to increase the growth of marketing

  • Collaborate with the Staff Marketing Technologist, Group Product Manager and Marketing Platforms Director to use technology to improve operational processes through automation.

  • Collaborate with Data partners (Data Science and Analytics Engineering) to improve the quality of measurement, promote structured performance management through clear reporting and make data-informed trade-offs to maximise the impact of marketing spend and execution.

  • Apply a blend of programming skill, data analysis and digital marketing expertise to make change happen by automating and scaling our digital marketing activities.

  • Evaluate existing output of the team and improve them. For example, auditing our scripts that use APIs from our marketing platforms to automate campaign creation, building tools to grow activity and automate campaign testing/experimentation.

  • Analyse and report on impact, efficiency and opportunities for optimisation within our digital marketing portfolio using the wealth of 1st, 2nd and 3rd party data we have available.

  • Work with data science to conceive, design, implement and report on tests and experiments to further our understanding of how and why our channels influence customer behaviour.

  • Work with Analytics Engineering to ensure seamless integration between platforms and measurement/tracking frameworks.

  • Work with our creative studio on a programme of creative testing and automation across all our digital platforms.

  • Scope for working to expand our execution options by building new capabilities in existing channels, testing platform functionality and setting up entirely new platforms.


  • Advanced Python programming skills

  • Commercial mindset

  • Digital marketing domain expertise, with a focus on Google Ads (bonus, non-essential)

  • Hands-on experience setting up campaigns in ad platforms like Google Ads & Facebook (bonus, non-essential)

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, wellbeing, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country specific, please ask your recruiter for more information.


At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing businesses in a growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that disabled people may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments , please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.