Join our companies in their quest to drive powerful, positive, change that endures.

Marketing Associate, Restaurants



Marketing & Communications
London, UK
Posted on Friday, July 21, 2023

About the team

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want.

The U.K. & Ireland is our domestic and most mature market. Departments include commercial, operations and marketing, and teams in the UK&I partner with global departments such as product, technology and consumer to achieve results for our customers.

The UK&I Marketing Team is responsible for all in-market activity across the full marketing mix building long-term brand growth and shorter-term demand generation. We work with our agency partners, commercial, regional, product and central marketing teams, and our restaurant and grocery partners, to improve growth through new customer acquisition, driving frequency and retention, and driving our brand awareness and consideration up and down the country.

This is a hybrid role based in our London offices, and you will report to Senior Restaurant Marketing Manager.

Main Roles and Responsibilities

You will help build mutual value for Deliveroo and its QSR restaurant partners, you will build solid relationships based on an understanding of restaurant partners' strategic goals and how this can be realised with Deliveroo. You will develop compelling marketing opportunities for QSR partners whilst collaborating with internal commercial and marketing team members to provide an understanding of our broader priorities. The Restaurant Marketing team is a centre of expertise in the business driving the strategic vision for the role Restaurant partners play in the broader marketing strategy. Within the team, there are subteams which focus on different segments: QSR, Casual Dining, and Key Accounts.

Partner Marketing & Strategy

  • You will collaborate and deliver joint business plans with our important QSR Restaurant partners.
  • You will collaborate with our commercial team to build customer and data-led marketing plans.
  • You will work with an internal media rate card to show the 'value' of Deliveroo marketing to partners.
  • You will manage brand relationships and enjoy 'pitching' marketing strategy, new ideas and plans to partners, and be able to work with partners to help grow their delivery channel with their own marketing campaigns.
  • You will build important marketing plans for partners based on solid relationship management development.
  • You will report on the impact of marketing campaigns for partners and team members
  • You will support the Senior Marketing Manager with larger-scale activations e.g. multi-channel ATL campaigns and seasonal Deliveroo-led campaigns.

Campaign management

  • You will develop campaigns following Deliveroo and our restaurant partners' goals.
  • Work with the broader marketing team to ensure the right partners are featured in relevant campaigns for seasonal events across the calendar year.
  • You will ensure account managers are briefed and have partners merchandising menus throughout the year.
  • You will lead the relationship with Commercial Partnerships to monetise our marketing assets through FMCG partnerships
  • You will work with other important teams on ideas to gain traction around important campaigns e.g. Legal, CRM, Studio, Ops, Digital, Social & PR.
  • You will create seasonal post-campaign analysis to share insights with other markets, the broader marketing team and our partners

Role Profile

  • Experience working in a Marketing role, you understand the media mix and have experience working across through-the-line campaigns from briefing to execution and analysis.
  • Experience working in a partner/external facing role, agency side or account management
  • Experience building simultaneous campaigns at once keeping complicated projects moving forward.
  • You will have experience with building relationships internally and externally with partners
  • You will have experience presenting and have experience building show-stopping presentations and pitching new ideas.
  • Knowledge of Excel (can maintain complex spreadsheets) and data analysis is required, someone who is well-versed in using numbers and data to tell stories and build narratives would be ideal.

Why Deliveroo?

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, and looking to answer some of the most interesting questions out there. We move fast, value autonomy, and are always looking for new ideas.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer multiple great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing startups in an exciting space