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Head of Hop Category Management, Pricing and Promotion



London, UK
Posted on Thursday, July 13, 2023

About the role

At Deliveroo Hop, we’re building a global grocery retailer from the ground up. We launched Deliveroo Hop September 2021 as Deliveroo’s speedy grocery delivery service and have partnered with some of the world’s leading grocers so you can get the freshest, tastiest food and all of your must-haves right to your front door in as little as 20 minutes. We’re live in the UK, UAE, Hong Kong and Italy and have big goals to deliver the best on-demand grocery proposition in the world. This is an exciting opportunity to join the Hop team in the nascent stage of our growth.

As Head of Hop Category Management, Pricing and Promotions, you’ll be in charge of supporting, developing and maintaining our overall category management, promotional and pricing strategy for Deliveroo Hop. You will provide thought leadership in this space and be part of the decision-making, setting rules and benchmarks for our market teams to implement consistent category management, pricing and promotional frameworks. Alongside this you will lead your team to build the tools, tracking and measurement to allow our global Hop markets to deliver against these frameworks on an ongoing basis.

Success in this role will require development of effective working relationships across Deliveroo; particularly the link with the international markets, as well as the Data Science, Operations, Commercial and Finance teams. This role is a hybrid position based out of our London HQ reporting directly to the Director for HOP, retail.

What you'll be doing

  • Develop the category management, pricing and promotions frameworks and principles

  • Provide insightful, data-led analysis to support decision making on overall pricing strategy and price levels across all markets

  • Conduct competitor benchmarking analysis and extract actionable insights to improve our decision making processes

  • Continuously test, learn and iterate on our pricing strategy by testing new frameworks and models

  • Identify optimal pricing structures

  • Identify global and market specific customer trends and uncover areas of pricing opportunity that could drive overall growth

  • Expand our knowledge of the underlying drivers of price perception and value for money and identify means to improve it

  • Create reports reflecting metrics and project status, objectives and barriers


  • At least 7 years building and managing category management, pricing and promotion capabilities ideally in FMCG, Restaurants, Grocery, Hospitality and/or Food Retail and experience working with Data Science and Product teams

  • Create reports reflecting metrics and project status, objectives and barriers

  • Can build “stuff” - Solid track record of identifying, scoping and delivering pricing solutions

  • A strong analytical approach — ability to join quantitative and qualitative data, utilise A/B testing to evaluate outcomes, and weave together different approaches to mitigate revenue risks

  • A commercial mindset, able to work towards the overall company goals and objectives

  • Strong knowledge about the industry including competitors and market trends

  • Strong written and oral communication skills, exhibited experience in influencing stakeholders to adopt new tools and processes

  • Experience working in a matrix environment, developing central programs and aligning local commercial teams on delivery

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, butWe offer many benefits in areas including healthcare, wellbeing, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country specific, please ask your recruiter for more information.


At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that disabled people may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments , please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.