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Marketing Manager Loyalty

Deliveroo

Deliveroo

Marketing & Communications
Paris, France
Posted on Thursday, March 9, 2023
<p data-pm-slice="1 1 []"> <strong>About the role</strong> </p> <p>We're looking for a Marketing Manager to join our Marketing team, reporting into the Head of National Marketing Activations, to manage our Deliveroo Plus Programme for France.</p> <p>Deliveroo Plus is our monthly subscription programme live in 9 of our markets and an important strategic pillar to our business. Plus creates value for consumers and increases the frequency with which they transact, increasing their CLV and driving loyalty to our platform. You will act as the business owner for the Plus programme for the French market and pursue initiatives to help grow the programme through life-cycle growth, benefits &amp; partnerships. Your role will involve hybrid working between our office in Pairs and home.</p> <p> <strong>What you'll be doing</strong> </p> <ul> <li> <p>You will work with global Plus teams in the UK. You will create strong relationships and use your influence to advocate for local market strategic priorities.</p> </li> <li> <p>You will ensure we are aligned on the strategic roadmap, launch of new features experimentations agenda.</p> </li> <li> <p>In partnership with the central team and our Finance Strategy team, you will oversee the performance of the Plus programme in France</p> </li> <li> <p>You’ll secure insights and understand our users, our market and the competitive landscape in order to craft a compelling value proposition for our local customers and identify growth opportunities.</p> </li> <li> <p>You’ll develop propositions that enhance the appeal of the programme for our local customers. You will need to be able to size prioritise levers to achieve customer PL outcomes.</p> </li> <li> <p>You will craft local marketing plans to ensure we drive awareness, engagement retention on the programme. You will coordinate with the rest of the marketing team (CRM, restaurant, hyperlocal) to ensure state of the art implementation of the campaigns.</p> </li> <li> <p>You will track the impact of your propositions against key success metrics</p> </li> </ul> <p> <strong>Requirements</strong> </p> <ul> <li> <p>4+ years experience, in high growth consumer facing organisations</p> </li> <li> <p>Master’s degree</p> </li> <li> <p>Marketing professional with loyalty strategy, proposition and customer engagement experience</p> </li> <li> <p>Strong analytical skills, comfortable with data financials</p> </li> <li> <p>Customer-oriented</p> </li> <li> <p>Excellent project management</p> </li> <li> <p>Experience working in matrixed organisations</p> </li> <li> <p>Fluent in English</p> </li> </ul> <p> <strong>Why Deliveroo</strong> </p> <p>Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.</p> <p>We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.</p> <p> <strong>Workplace Diversity</strong> </p> <p>At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer many great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.</p> <p>We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an exciting space.</p> <p></p> <p></p>
Deliveroo is an equal opportunity employer.
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