RESPONSIBILITIES:

● Work with the Sr. Social Media Manager to execute a comprehensive social media strategy aligned with the overall marketing objectives and brand goals.

● Day-to-day management of all CrossFit Affiliates social media accounts

● Brainstorm and pitch creative ideas for social media campaigns and activations

● Plan and maintain a content calendar in alignment with brand positioning and long-term goals

● Generate, edit, publish and share content daily that is customized to be engaging and useful for audiences on individual social media platforms.

● Work closely with the creative team to produce high-quality, on-brand content, including graphics, videos, and other multimedia assets.

● Utilize data and analytics to optimize content performance and adjust strategies as needed.

● Foster a strong and engaged community across social media platforms, responding to comments, messages, and mentions promptly and positively.

● Implement strategies to encourage user-generated content and community participation.

● Work closely with influencers and partners to amplify the brand's reach and impact.

EDUCATION/EXPERIENCE:

● Bachelor’s degree in Marketing, Communications, or a related field.

● 3+ years of experience in social media