growth specialist
CRED
Sales & Business Development
Bengaluru, Karnataka, India
Posted on Jun 11, 2025
what is CRED?
CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true. here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner?
answer: you get something close to what we have at CRED; CRED just has it better. here’s what will be in store for you at CRED once you join the team.
what will you do:
- take end-to-end ownership of the core Growth charter (including New User Activation, Reactivations, Cross-Sell, Renewals)
- identify key opportunities, define strategy, and execute campaigns that move the needle on core metrics.
- plan, execute, and continuously optimize campaigns across Push, SMS, Email, WhatsApp, and in-app channels
- maintain 100% accuracy and on-time delivery of campaigns, while driving continuous improvements to processes and playbooks
- identify opportunities for growth through structured experimentation — from hypothesis to execution to analysis
- scale successful experiments into ongoing initiatives.
- work closely with Product, Engineering, Design, Analytics, and Operations to ensure smooth and impactful campaign execution
- help optimize internal tools and systems (CRM, Support Bots, Campaign Management Tools) to maximize efficiency.
- track, analyze, and report on campaign performance and key growth metrics
- set up monitoring systems, dashboards, and alerts to proactively identify and fix issues.
- implement processes with Central Operations to eliminate recurring issues and automate core workflows
you should apply if you have:
- bachelor’s degree in Engineering, Business, Marketing, or related field (MBA a plus)
- 1-2 years of experience in Growth Marketing, Campaign Management, or Project Management — ideally in Fintech, Insurtech, or Consumer Internet sectors
- strong analytical mindset — ability to use data to drive decisions
- eye for detail in campaign execution — from creative copy to targeting to timing
- high ownership, self-starter attitude — ready to roll up sleeves and drive outcomes
- fast learner with demonstrated ability to adopt new tools and systems
- excellent stakeholder management and communication skills — can align cross-functional teams
- thrives in a fast-paced, dynamic environment.
how is life at CRED?
working at CRED would instantly make you realize one thing: you are working with the best talent around you. not just in the role you occupy, but everywhere you go. talk to someone around you; most likely you will be talking to a singer, standup comic, artist, writer, an athlete, maybe a magician. at CRED people always have talent up their sleeves. with the right company, even conversations can be rejuvenating. at CRED, we guarantee a good company.
hard truths: pushing oneself comes with the role. and we realise pushing oneself is hard work. which is why CRED is in the continuous process of building an environment that helps the team rejuvenate oneself: included but not limited to a stacked, in-house pantry, with lunch and dinner provided for all the team members, paid sick leaves and a comprehensive health insurance.
to make things smoother and to make sure you spend time and energy only on the most important things, CRED strives to make every process transparent: there are no work timings because we do not believe in archaic methods of calculating productivity, your work should speak for you. there are no job designations because you will be expected to hold down roles that cannot be described in one word. since trust is a major virtue in the community we have built, we make it a point to highlight it in the community behind CRED: all our team members get their salaries before their joining date. a show of trust that speaks volumes because of the skin in the game.
there are many more such eccentricities that make CRED what it is but that’s for one to discover. if you feel at home reading this, get in touch.